Pre Trade Show Promotional Ideas, Get Customers Into Your Trade Show Booth

in trade show tips by Dexter Powell

There are may creative ways of promoting your trade show booth prior to the actual trade show . Some of the biggest mistakes are made by just relieving on showing up to the show and expecting potential client to show up at your booth waiting for you . Here a few tips on how to get targeted traffic to your booth 1. Prior to show you can send out mailers informing client that you will be at the show. This mail out should offer some sort of incentive giveaway. Remember that not all people are potential customers so choose you list wisely otherwise you will be overwhelmed with all types of attendees showing up just to get a giveaway. The give away should be something that that yours customer’s can use and it must be functional.. For example if you are selling tires one may thing of giving away some sort of tire pressure gauge with your company logo and contact info in printed Let existing customers know that you will be exhibiting. These people are already interested in your product . This will serve as a useful on going relationship simulator both you and the customer 2. The other type of promotion in via internet , face book twitter ad other social media promotions. Once again off incentive for those on your social media channel to visit your booth. 3. Prior to show hire or do a full telemarketing campaign targeting attendees , This marketing should be done in a way that you can set up appointments for customers to meet your rep at the show booth to check out new and older products provided by your firm . Doing this method helps to reach out and touch the existing and potential customer in a face to face manner For more information on pre trade show design, trade show displays and marketing contact ELDS, INC . They maybe contacted at (626) 969-3399

6 Tips for Trade Shows in Orange County, CA

in trade show tips by Dexter Powell

Heading out to sunny California? Follow these 6 tips to make your Orange County Trade show a success! Pack for the weather: Southern California can get hot, so make sure you pack for the weather, especially if you plan on taking your group on outdoor excursions or walking back and forth to your hotel outside. Giveaways: Giveaways and swag can make or break your booth presentation. Invest in branded items that are worth keeping, and whenever possible use your swag, giveaways, and contests to collect contact information from prospects for follow-up and future sales. Transportation: Options for transportation include busing provided by the Orange County Transportation Authority (OCTA), Los Angeles County Metro, Anaheim Resort Transit services (depending on which hotels or resorts you are utilizing), and air travel from the John Wayne, Long Beach Airports, and Los Angeles International Airports. Food: Dinner options, from gourmet to casual, are available at hotels near the Anaheim convention center and other major event hubs—but the meals are usually on the higher end of the price spectrum. If you’re preparing for long-hours on the trade show floor you may do well to stock some coolers with lunch packs, or plan on running further afield for more affordable options. Major Attractions: Need something to do outside the convention center? Anaheim hosts the Disneyland Resort including Disneyland, Disney California Adventure Park, and Downtown Disney. You may also want to visit the Angel Stadium, MUZEO, the Aquarium of the Pacific, or the Universal Studios experience. Booth Set-Up / Tear-Down: As with many parts of the country, a Union claims jurisdiction over all set-up and dismantling of exhibits including signs and laying of carpet. Exhibitors may install and/or dismantle an exhibit display if one person, who is a full time employee of the exhibiting firm, can accomplish the task in an hour or less without the use of tools. Otherwise, you must use union personnel supplied by either the general contractor, or your independent contractor of choice. Order a Finished Display: It’s hard to overstate the importance of using the right display to highlight your brand. ELDS, Inc. can provide finished Orange County trade show displays and booths, delivered on-time and set up to your specifications. We’ll take care of the logistics so you can focus on the real work of exhibiting. Call us today at (626) 969-3399 to start your project!

7 Ways to Make a Las Vegas Trade Show Work for You

in trade show tips by Dexter Powell

Upcoming show in Sin City? Follow these tips and you’ll see that making trade shows work for you in Las Vegas isn’t complicated—though the rewards can be outstanding! Set Aside Time to Enjoy the City – But Keep On Task Otherwise Las Vegas is a fun city and a great place to visit. So, give your staff some flexibility to choose to stay in the city after the show or to come in early to have some fun, see some shows, and relax. However, during the event itself everyone should stay focused on work. Make sure everyone knows that between meals, exhibiting, presentations, and rest there won’t be time for sightseeing or entertainment during exhibition days. Use the Monorail The monorail in Las Vegas has seven stations, arrives every 4-8 minutes, moves fast, and is one of the best ways for visitors to get around the city. Get passes and make it to your events faster and for less. Hire Local to Save Money Need more staff for your booth? Models, entertainers, event planners, handymen, and other labor is abundantly available in the city. Check your candidates’ reviews, hire local, and you may find yourself saving big on travel expenses. Know the Rules In Las Vegas exhibitors are barred from installing or dismantling any electrical equipment, AV equipment, or any freight that cannot be carried by hand inside the exhibit hall. To do these things and get your booth set up and taken down correctly and on time, you’ll need to work with the Union and follow their rules. Book Well In Advance Vegas events fill up fast, which can make getting hotel rooms, tickets, and booth space a challenge. Set up these details as far in advance as possible to maximize your chances. Exploit the Vegas Effect The Vegas effect refers to the fact that events held in Sin City tend to attract 5-10% greater attendance simply because people love visiting the city. Prioritize Vegas events accordingly. Perfect Your Booth With so many more visitors and many more high-end shows being held in the city, it’s important that you put the best face on your brand possible. ELDS, Inc. can help you make the perfect event booth with high quality displays, banners, and other equipment. Call us today at (626) 969-3399 and remember that whatever you need, we are happy to provide!

5 Tips for Small Business Booth Displays

in trade show tips by Dexter Powell

Trade shows, conferences, conventions, and even local fairs can all be important opportunities for small businesses looking to make important connections, introduce new product, or build awareness in their industry. Whether your company has a trade show circuit that you run regularly or are exhibiting at only one or two events this year, here are five tips that can help. 1. Engage First, Then Sell Trade show attendees may visit your booth simply because they are wandering, or because your booth design piqued their curiosity, or they may be seeking you out specifically based on what they have heard from others. In each case, it is to your advantage to engage these visitors personally as they enter. Have an open posture, welcome them with a smile, and ask them how they are doing. These first contacts should be friendly and relaxed, with the goal of building a connection with person. Once contact has been made, then you can follow up with a sales nudge like “Do you have any questions?” or “Would you like to see a demonstration?” 2. Tell your Story Small businesses have a rare advantage in their stories and the ability of those stories to generate sympathy and connectivity. If you are with a small business be sure to tell how your company got its start and show the people and passion behind your product or service. Everyone loves an underdog and people love to support and reach out to small startups. 3. Check your Prices Pricing can be a challenge, whether you are at a show or not. You want your prices to be competitive, and yet many small companies actually make the mistake of putting their prices too low. Reasonable or even high prices can convey quality in the right circumstances, and high prices matched with special trade show ‘specials’ can make customers feel as though they are getting an outstanding deal. 4. Turn Customers and Visitors into a Marketing Vehicle Trade show display give aways, swag, or free samples with your company logo and contact info can turn booth visitors into marketing vectors. Just be sure that your giveaways are thematically appropriate, correctly identify your brand, product, or service, and are of high enough quality that visitors will keep and use them. 5. Invest in your Success We’ve all heard that in order to make money you have to spend money—and when it comes to events it’s absolutely true. The quality of your display and presentation are just as important for success as the quality of the product or service you’re selling. ELDS, Inc. can help you buy the right booth equipment from the start as you set the stage for success. For details, samples, prices, or design assistance please contact our team at (626) 969-3399.

5 Simple Ways to Optimize Your Booth

in trade show tips by Dexter Powell

5 Simple Ways to Optimize Your Booth Investing in a trade show booth is a great step, but one that is too often wasted by poor layout decisions or cut corners. Follow these 5 simple tips to optimize your booth setup and make the most of your investment.   1. Open up your booth In an effort to reach more passersby, many exhibitors make a fatal mistake and close off their booth to incoming traffic with tables, banners, or displays. Avoid placing any barriers across your booth’s entrance and instead keep it clear and bottleneck free so more visitors can enter more easily. 2. Maximize Lighting Countless attendees end up turning away from trade show booths because they can’t see demo materials, usually because the exhibitor didn’t realize that lighting would be an issue. The tall walls of trade show booths and the shadows they cast can often shroud your trade show booth presentations, making it hard for visitors to identify and connect with your product. ELDS, INC. has a wide selection of bright LED lights with flexible mountings available to counteract this problem. 3. Cover Surfaces A table is a table, and when it comes to events any old fold out card table can be a useful addition to your setup. However, always keep in mind that appearances matter. Make a better impression and cover up your surfaces with tablecloths or custom-printed table covers that match your branding and smooth the rough edges of your equipment for a more polished, put-together impression. 4. Go Vertical Trade shows are busy and visually distracting. Plus, space is at a premium. Maximize your visual profile while minimizing space used by investing in vertical banners or overhead banners. You’ll literally stand above the crowd and make it easier for attendees to find you. 5. Go Big Remember, your future customers have plenty to look at and many distractions surrounding them. That means that subtlety will work against you. Big banners, big branding, and big visuals will help individuals more quickly understand what you are selling, who you are, and whether they should stop in.

6 Tips for Trade Shows in Orange County, CA

in trade show tips by Dexter Powell

Heading out to sunny California? Follow these 6 tips to make your Orange County Trade show a success! Pack for the weather: Southern California can get hot, so make sure you pack for the weather, especially if you plan on taking your group on outdoor excursions or walking back and forth to your hotel outside. Giveaways: Giveaways and swag can make or break your booth presentation. Invest in branded items that are worth keeping, and whenever possible use your swag, giveaways, and contests to collect contact information from prospects for follow-up and future sales. Transportation: Options for transportation include busing provided by the Orange County Transportation Authority (OCTA), Los Angeles County Metro, Anaheim Resort Transit services (depending on which hotels or resorts you are utilizing), and air travel from the John Wayne, Long Beach Airports, and Los Angeles International Airports. Food: Dinner options, from gourmet to casual, are available at hotels near the Anaheim convention center and other major event hubs—but the meals are usually on the higher end of the price spectrum. If you’re preparing for long-hours on the trade show floor you may do well to stock some coolers with lunch packs, or plan on running further afield for more affordable options. Major Attractions: Need something to do outside the convention center? Anaheim hosts the Disneyland Resort including Disneyland, Disney California Adventure Park, and Downtown Disney. You may also want to visit the Angel Stadium, MUZEO, the Aquarium of the Pacific, or the Universal Studios experience. Booth Set-Up / Tear-Down: As with many parts of the country, a Union claims jurisdiction over all set-up and dismantling of exhibits including signs and laying of carpet. Exhibitors may install and/or dismantle an exhibit display if one person, who is a full time employee of the exhibiting firm, can accomplish the task in an hour or less without the use of tools. Otherwise, you must use union personnel supplied by either the general contractor, or your independent contractor of choice. Order a Finished Display: It’s hard to overstate the importance of using the right display to highlight your brand. ELDS, Inc. can provide finished Orange County trade show displays and booths, delivered on-time and set up to your specifications. We’ll take care of the logistics so you can focus on the real work of exhibiting. Call us today at (626) 969-3399 to start your project!

7 Ways to Make a Las Vegas Trade Show Work for You

in trade show tips by Dexter Powell

Upcoming show in Sin City? Follow these tips and you’ll see that making trade shows work for you in Las Vegas isn’t complicated—though the rewards can be outstanding! Set Aside Time to Enjoy the City – But Keep On Task Otherwise Las Vegas is a fun city and a great place to visit. So, give your staff some flexibility to choose to stay in the city after the show or to come in early to have some fun, see some shows, and relax. However, during the event itself everyone should stay focused on work. Make sure everyone knows that between meals, exhibiting, presentations, and rest there won’t be time for sightseeing or entertainment during exhibition days. Use the Monorai The monorail in Las Vegas has seven stations, arrives every 4-8 minutes, moves fast, and is one of the best ways for visitors to get around the city. Get passes and make it to your events faster and for less. Hire Local to Save Money Need more staff for your booth? Models, entertainers, event planners, handymen, and other labor is abundantly available in the city. Check your candidates’ reviews, hire local, and you may find yourself saving big on travel expenses. Know the Rules In Las Vegas exhibitors are barred from installing or dismantling any electrical equipment, AV equipment, or any freight that cannot be carried by hand inside the exhibit hall. To do these things and get your booth set up and taken down correctly and on time, you’ll need to work with the Union and follow their rules. Book well in advance  Vegas events fill up fast, which can make getting hotel rooms, tickets, and booth space a challenge. Set up these details as far in advance as possible to maximize your chances. Exploit the Vegas Effect The Vegas effect refers to the fact that events held in Sin City tend to attract 5-10% greater attendance simply because people love visiting the city. Prioritize Vegas events accordingly. Perfect Your Booth With so many more visitors and many more high-end shows being held in the city, it’s important that you put the best face on your brand possible. ELDS, Inc. can help you make the perfect event booth with high quality displays, banners, and other equipment. Call us today at (626) 969-3399 and remember that whatever you need, we are happy to provide!

Using the right type of trade show displays helps with ROI

in trade show tips by Dexter Powell

Trade shows are more or less like a market where businessmen directly look for relevant customers in their specified industries, and a trade show display is a device meant to create a statement so as to attract customers. It is a kind of graphic display that is available in different types. Trade show display is a cost-effective way of conveying your message among the customers present in the trade show and attract potential clients, and ELDS, INC can help you in more than one ways in doing the same. Whether you aim to increase revenue or advertise your product or service, choosing the right trade show display is really important. Trade show display rentals are available as well and you can choose one as per your requirements. Here are some of the common types of trade show displays: Tabletop display: This is one of the most common trade show displays that you possibly have come across. Tabletop displays are portable and lightweight; these are a small framework made of metal on which graphic panels are attached with the help of magnets or Velcro. Such a set-up can be easily assembled and disassembled. As clear from the name, these are placed over a table which often is provided by the show contractor. Table covers: This is yet another cheap way of advertising for your products or services. You are likely to get a table free with the exhibit space that you rent. You can use the top of your table as a tool for branding. Make use of a custom-made graphic table cover to let your visitors know what you are selling. Tabletop displays and table covers have become a passé now and businessmen have resorted to modern form of trade show displays mostly and some of them include: Pop-up displays: Also known as portable displays and pull-up display, such a trade show display makes use of a flexible graphic panel placed over a spring roller. At the time of display, the graphic needs to be pulled up and there is a post at the back of the roller, which is used to secure the graphic so that it stays taut. Graphics in this case can be custom printed and you can also keep on attaching new graphics each single day. Banner Stands: These are also similar to pop-up but consists of a single graphic supported in a single standing frame. The frames can be of various types such as motorized scrolling, retractable, cable, etc. In case of LED and TV screens, heavy duty frames are used. Panel & Frame systems: This is another common trade show display that you get to see if you frequent trade shows. Panel and Frame systems consist of interconnected panels that join together to form a freestanding room. These are not readily available and need to be constructed then and there. Modular: This is based on the best of pop-ups and panel and frame displays. It is a series of lightweight frames along with displays that cover the exhibition space. These can be easily configured and reconfigured and are also portable. When you choose modular displays, you have an infinite choice as far as height, width, and lengths of your exhibit is concerned. Custom: These either need to be rented or purchased. The custom displays are available in variety of shapes and sizes. Variety of materials are used in the construction; they usually incorporate wall panels to create stages and separate rooms and other different types of display components.  With custom trade show display, you get exactly what you are looking for ELDS INC is one name that you can trust as far as trade display displays are concerned. Unique designing and various options make them a great choice.

5 Tips for Small Business Booth Displays

in trade show tips by Dexter Powell

5 Tips for Small Business Booth Displays Trade shows, conferences, conventions, and even local fairs can all be important opportunities for small businesses looking to make important connections, introduce new product, or build awareness in their industry. Whether your company has a trade show circuit that you run regularly or are exhibiting at only one or two events this year, here are five tips that can help. 1. Engage First, Then Sell Trade show attendees may visit your booth simply because they are wandering, or because your booth design piqued their curiosity, or they may be seeking you out specifically based on what they have heard from others. In each case, it is to your advantage to engage these visitors personally as they enter. Have an open posture, welcome them with a smile, and ask them how they are doing. These first contacts should be friendly and relaxed, with the goal of building a connection with person. Once contact has been made, then you can follow up with a sales nudge like “Do you have any questions?” or “Would you like to see a demonstration?” 2. Tell your Story Small businesses have a rare advantage in their stories and the ability of those stories to generate sympathy and connectivity. If you are with a small business be sure to tell how your company got its start and show the people and passion behind your product or service. Everyone loves an underdog and people love to support and reach out to small startups. 3. Check your Prices Pricing can be a challenge, whether you are at a show or not. You want your prices to be competitive, and yet many small companies actually make the mistake of putting their prices too low. Reasonable or even high prices can convey quality in the right circumstances, and high prices matched with special trade show ‘specials’ can make customers feel as though they are getting an outstanding deal. 4. Turn Customers and Visitors into a Marketing Vehicle Trade show display give aways, swag, or free samples with your company logo and contact info can turn booth visitors into marketing vectors. Just be sure that your giveaways are thematically appropriate, correctly identify your brand, product, or service, and are of high enough quality that visitors will keep and use them. 5. Invest in your Success We’ve all heard that in order to make money you have to spend money—and when it comes to events it’s absolutely true. The quality of your display and presentation are just as important for success as the quality of the product or service you’re selling. ELDS, Inc. can help you buy the right booth equipment from the start as you set the stage for success. For details, samples, prices, or design assistance please contact our team at (626) 969-3399.

5 Simple Ways to Optimize Your Trade Show Booth

in trade show tips by Dexter Powell

5 Simple Ways to Optimize Your Booth Investing in a trade show booth is a great step, but one that is too often wasted by poor layout decisions or cut corners. Follow these 5 simple tips to optimize your booth setup and make the most of your investment. 1. Open up your booth In an effort to reach more passersby, many exhibitors make a fatal mistake and close off their booth to incoming traffic with tables, banners, or displays. Avoid placing any barriers across your booth’s entrance and instead keep it clear and bottleneck free so more visitors can enter more easily. 2. Maximize Lighting Countless attendees end up turning away from trade show booths because they can’t see demo materials, usually because the exhibitor didn’t realize that lighting would be an issue. The tall walls of trade show booths and the shadows they cast can often shroud your trade show booth presentations, making it hard for visitors to identify and connect with your product. ELDS, INC. has a wide selection of bright LED lights with flexible mountings available to counteract this problem. 3. Cover Surfaces A table is a table, and when it comes to events any old fold out card table can be a useful addition to your setup. However, always keep in mind that appearances matter. Make a better impression and cover up your surfaces with tablecloths or custom-printed table covers that match your branding and smooth the rough edges of your equipment for a more polished, put-together impression. 4. Go Vertical Trade shows are busy and visually distracting. Plus, space is at a premium. Maximize your visual profile while minimizing space used by investing in vertical banners or overhead banners. You’ll literally stand above the crowd and make it easier for attendees to find you. 5. Go Big Remember, your future customers have plenty to look at and many distractions surrounding them. That means that subtlety will work against you. Big banners, big branding, and big visuals will help individuals more quickly understand what you are selling, who you are, and whether they should stop in.