For many businesses trade shows represent the greatest opportunities of the year to make impressions, collect prospects, and close sales. This is especially true for smaller companies and startups that lack big marketing budgets and need exposure and publicity. With so much on the line, it is crucial that small companies hit the ground running and have a clear understanding of how to best transmit their organization’s identity and message in the trade show environment, generate tangible results, and stay within their budget. And yet every year countless custom trade show booths are put together on the fly, filled with headlines and banners and logos that don’t create a unifying theme or successfully convey the company’s message to the passing crowds. Common problems include: Clutter Trade show floors are overwhelming environments, and packing information like logos, pictures, and text onto every square inch of the booth contributes to this information overload, limiting customer engagement and preventing the formations of lasting impressions. When it comes to good booth design, less should be more, giving prospects’ eyes clean focal points to transmit a simpler message and identity. When it comes to banners, backdrops, TVs, boards, and the rest, sometimes less serves as more. Unnecessary Giveaways Giveaways can be a powerful draw for prospects and one that often contributes to an arms race between different exhibitors as they compete to provide the best swag. However, this expense is often completely unjustified and leaves small exhibitors deeper in the hole than they would be otherwise. Instead, exhibitors should stick to giveaways that are conditional on involvement (collecting business cards, emails, or Facebook likes), or which have a direct thematic connection to their company’s service or identity. Forgetting Day to Day Maintenance Before the first morning of the trade show each booth is clean, organized, and welcoming. By the second or third day, however, things have been thoroughly smudged, bent, scattered, littered, and trampled. It is up to presenters to resist this entropy and dedicate time every day to picking up and preparing the booth for new first-time impressions. Over/Under Designing the Booth Designing a booth that has the size and features a company needs to be successful (and none that they don’t) requires experience, knowledge, and background. Build too large, and budgets suffer. Build too small and crowding interferes with interaction. If you or your organization would like to develop a rightly sized custom trade show booth or event display, contact the expert designers here at ELDS, Inc. and let our e
Trade shows serve as a force multiplier for businesses and organizations the world over, putting companies directly in touch with customers, clients, vendors, and investors. But this impact depends hugely on making the first impression. With that in mind, here are five reasons why ELDS, Inc. is the right choice for your organization’s trade show display and booth needs. 1. High Quality Materials Whether a trade show display is rented or purchased outright, it is important that each component be built to last and fabricated from high quality materials. This emphasis on quality yields displays that look and feel premium, hold up better under the demanding conditions of the trade show floor, and contribute positively to the overall impression and performance of the display or booth as a whole. 2. Huge Selection No matter what size display, booth, or exhibit is desired, ELDS, Inc. can make it happen. Our designers have access to one of the widest selections of trade show display components and equipment anywhere including truss systems, hanging displays, pop-up banners, retail displays, and much more. Samples are readily available. 3. Modern, High Definition Fabric Printing Fabric printing is a complex and demanding process that requires well-maintained, up-to-date technology in order to deliver the results expected in the modern trade show industry. 4. Experienced In-House Designers Unlike other providers, ELDS, Inc. places clients in direct contact with an experienced in-house designer who takes the lead in helping to develop a display that meets the client’s goals. During this process, proprietary ProjectTrax project management software keeps clients in touch with their designer, allowing for regular updates and easy two-way collaboration as the design is refined. 5. Reputation and Experience ELDS, Inc. has been providing high quality trade show displays across countless industries for nearly three decades, serving as a premiere solution for diverse clientele looking to showcase their organization in the best possible light. From our highly ranked customer service, to our outstanding corporate reviews, ELDS, Inc. has developed a well-deserved reputation as a leader in the trade show industry.
Las Vegas Trade Show Exhibiting Made Easier According to the Las Vegas Convention and Visitors Authority, in 2002 more than 5 million convention and trade show delegates traveled to Las Vegas, generating $5.9 billion in non-gaming revenue. Las Vegas hosts a large percentage of the top conventions and rents more convention space than any other U.S. city. The climate is not usually a factor unlike others cities which have to contend with excessive rain, snow, etc. The city has grown to accommodate the needs of exhibit and convention attendees. Las Vegas has grown since then, we have seen world famous hotels imploded, like the Dunes, Sands and the Stardust hotels; while being replaced by mega hotels such as the Wynn Hotel Resort, the Venetian, Luxor and the Mandalay Bay, etc. We now have more places to hold conventions. We have seen the Las Vegas Convention Center expand in to a mega convention center, while the Sand Convention Center and the Mandalay Bay are not far behind. These convention halls have host such conventions and trade shows like COMDEX, CES, INTEROP, THE GAMING SHOW, SEMA, AAPEX TRADE SHOWS and thousands more. One exhibit house that has catered to quite a few of these shows is ELDS, Inc, providing the convention exhibitors with custom built exhibit b either for rental or purchase. ELDS is a full one shop exhibit house that will not only design and manufacture your next trade show display, but will also transport and set up your booth in any location in Las Vegas. See the options available for exhibiting in my previous article “trade show displays; rental vs. purchasing or leasing” Las Vegas has done a great job of providing a great backdrop for convention goers. Let’s not forget about the gaming industry, restaurants and hotels that cater to such shows and venues. The city had to expand to accommodate all the conventions that are coming to each of these hotels and convention halls. With the growth of more conventions and mega hotels; a new monorail system was developed. This system runs along the Las Vegas strip to most of the major hotels and convention halls. It’s a quick and easy way to avoid traffic congestion. This system can reach speeds of up to 50 mph, with seven stops. It reaches one end of the Las Vegas strip in 15 minutes or less; its cost efficient and hassle free. This cuts down on the large amount of parking that is needed. The convention attendees and weekend vacationers can now feel assured that they can escape the traffic jams that other cities experience. The nightlife , well, what can I say, it’s something that you have to experience “what happens in Las Vegas stays in Las Vegas” let your hair down and enjoy yourself. Currently, Las Vegas has 9 million square feet of convention and meeting space, including the Las Vegas Convention Center’s recent South Hall expansion. Additional available convention space significantly increased in 2003 thanks to the opening of Mandalay Bay’s 1.5 million-square-foot conference center. The city is still growing as more and more hotels are being built, with conventions facilities attached. With over 127,000 guest rooms in hotels and in close proximity to McCarran International Airport, the Las Vegas Convention Center is among the largest convention centers in America. For more information in exhibiting in Las Vegas please contact http://www.eldsusa.com.
Festivals and Trade Shows in 2015 Festivals and trade shows of various types provide meeting specific social and business needs, as well as means of highlighting a place or a business. Whether the festivals and trade shows focus on the trading aspects, which are usually the case, or concentrates on raising funds for a specific agenda, or simply an event of celebration, they can be an effective way of attracting enormous crowds and accomplishing a goal. Every year, thousands of festivals and trade shows are held in the United States alone, ranging from festivals such as crafts festivals, ceramics festivals, chocolate festivals, beads festivals, tomato festivals, summer festivals, fall festivals, music festivals, wine festivals, beer festivals; it’s endless. Trade shows as well range from trade shows of food, agriculture, gardening, forestry, fishing, wines, electronics, computers, furniture, real estate, automotive, packing, shoes, hardware, video games, and various others. The wide range of aspects and diversity of industries has created a variety of festivals and trade shows, which in turn has become one of a means of economic development that sets off a chain reaction not only for participants and exhibitors, but for the hosting place or venue’s financial system as well. Generally, festivals and trade shows attract thousands of participants. In the case of festivals, visitors and partakers of the celebration usually do not come from the local community; most festivals draw the majority of visitors from other places. With that, it puts forward a great opportunity for the hosting place to boost its businesses such as hotels, restaurants, shopping stores, and other local businesses, including its transportation industry. It becomes an excellent source of generating revenues and heightening the area’s economy, which makes a good reason for its government to invest and make their festivals more appealing to visitors. Trade shows on the other hand, has more or less the same concept; it’s all about generating more sales and attracting more customers to a company’s products. Exhibitors in trade shows put in thousands of dollars as well, with the expectation of being able to establish a favorable positioning of its products to the general buying public and prospective customers. They also attempt to build customer leads and feedback that are deemed essential for a growing company and the future success in their product developments and enhancements. Festivals and trade shows, depending on how they are celebrated or presented, have one thing in common: it’s always about visitors and money.
Invention Ideas from Trade Show Exhibition Booths Have you been dreaming of becoming the next Thomas Edison who is credited for the first industrial research laboratory? Have you been experimenting chemicals just like Nobel Prize awardee Marie Curie had been doing? Have you been putting stuff together akin to the Wright Brothers who are responsible for the airplanes? All these and more names that at this very period, are still instrumental in contemporary living. It is the new millennium and the mentioned individuals have already rested in peace. You might even say that your desires and aspirations will just remain as that. Stop mourning over what you cannot do because the more pessimistic you become, the more hopeless the case will be. To lift up that spirit, you can actually gain several invention ideas from trade show exhibition booths. Even with all the innovative technologies that are already out in the market, you can always do something new. At INPEX, America’s biggest display of novel creations, you can gain a lot of invention ideas from trade show exhibition booths. A unique kind, companies can immediately avail of the license of a product that they are interested to purchase. On its 23rd year on 2006, coordinators of the event will be welcoming Robert Bosch Tool Corporation and Everlast Worldwide Incorporated. The two were able to join the previous year. As mentioned, invention ideas from trade show exhibition booths can be obtained from INPEX. Robert Bosch Tool Corporation is a manufacturer of brands such as Bosch, Dremel, Skil and RotoZip. It generates power accessories where you will be able to witness the latest machinery devices. Everlast Worldwide Incorporated is a dealer of sports apparels. At the event, you will not just have a glimpse of their hottest fitness merchandise. INPEX is not only a venue where invention ideas from trade show exhibition booths can be taken. It is also a forum where it allows attendees to personally interact with the brainchildren themselves. It would be wise that you get ready with your pen and paper so you can take note of their contacts. Get in touch with them and who knows, it might just be the first step for your imaginations getting fulfilled.
Moving from I Can To I Will Being an entrepreneur is quite exhilarating. We want to achieve grand accomplishments, make lots of money, and make our dreams come true. Well, at least in theory. Being in business for yourself can quite simply be an extraordinary challenge. The execution of those grand plans can seem overwhelming at times. It’s not even “I can’t” most of the time. It’s more like (insert long whining sound) – “well…I’ll tryyyy”. As a coach, it honestly makes me cringe!! Not because I don’t sympathize with the fact that dreams can seem daunting when it’s time to actually transform plans into action … because I KNOW my clients are capable of anything. They just need to BELIEVE, and then…well, it sounds cliché, but “Just Do It!” I know, I know…it’s easier said then done. What is it that keeps us from just saying, “yes, that is what I need to do, I will do it TODAY,” and then doing it? So often, it’s an internal Doubter that is trying to throw curve balls your way. The key to moving forward is to shut down that internal Doubter. We’re going to call your Internal Doubter “ED” (id is just too Freudian!) for the rest of this article. ED likes to say things like, “But what if….. I’m wrong? It’s hard? I fail? I lose money? No one wants what I have to offer? Someone I respect thinks it’s stupid? My customers hate it? My conversion rate goes down? Google dings me?” And so it goes. I’m sure you can think of hundreds of more things ED says to you on a daily basis! Usually it’s the same old story: ED knows what your hot buttons are, and he likes to push them. What you need to do is figure out how to silence ED, so you can move forward with your dream. The first step is to identify your dream. What is it? We’ve talked a lot on our StomperNet Business Building Groups about setting goals. I really want you to go beyond that, to your dreams. If NOTHING were to stand in your way, what would you love to accomplish? Remember, there are no obstacles…not money, not time, not knowledge. Take the time to get away from your house, away from your work environment, and just dream. I encourage you to go to a place that is inspiring to you and allows you to really be creative in your thinking. Now, after you have really dreamed, WRITE IT DOWN!!! This is your ultimate dream…what you should be working towards each and every day. Everything you do should be getting you CLOSER to this dream. Ask yourself each day, “Is what I’m doing getting me closer to my dream?” Your goals will be steps to get you closer to your dream. Ahhhh…but what about ED? The secret to getting ED to be quiet is to fully acknowledge him. Don’t pretend like he doesn’t exist. In fact, what I would encourage you to do is acknowledge him, head on, with an interview. Ask ED these questions: 1) “How do you like to disrupt my dream?” The answer may be something like: The way I like to disrupt your dream, John, is to tell you that you are not smart enough to have your own ecommerce business, so you’ll want to quit. 2) “If you could run my life, what would it look like” The answer may be something like: Well John, I would keep you so disorganized you would constantly be thinking that you really aren’t good at running your own business. 3) “What would make you afraid of me?” The answer may be something like: Oh, John, if you have full confidence and an unwavering belief, I’d leave and find someone else to plant my seeds of doubt in. What you’re doing is trying to really find insight as to what ED wants you to believe, and how you can quiet him down. Identify the obstacles so you can work on ways to overcome them. Some obstacles are merely imagined, or beliefs. These include fears and concerns. These obstacles require changing your beliefs. You see beliefs aren’t neutral! You either believe something is TRUE or you believe it is FALSE. It’s a simple choice. Acknowledging, “I think I will fail” is a belief. And then change it to, “I will succeed.” We said in one of our last Business Building Groups that PASSION trumps EXCUSES. It can also be said that BELIEF trumps DOUBT. Other obstacles are real, such as lack of money or knowledge. BUT, they simply require a strategy. Acknowledge that, “I don’t know how,” requires a strategy. Make a plan to acquire the knowledge that you need. Here’s a quick, true story for you. About two weeks ago, my new stepdaughter was lamenting about going to work at her job in retail. I asked her, “Mila, if you could do ANYTHING you wanted to do, what would it be?” (Mind you, she is still in college, so options are somewhat limited in time)! Mila surprised me by saying, “I’d teach clarinet lessons.” She is a very accomplished musician. She plays in a woodwind orchestra, and in the college marching band. I said, “Great! That sounds like you’d enjoy it much more then trudging off to your job. You’d be living your passion, while finishing school.” Mila’s ED took over, and she said, “But it’s really hard (belief). I don’t know how to get students (strategy), and I don’t know how much I would need to make rent (strategy).” Now, mind you, my family probably gets really tired of having a life coach as a mom, but I launched in to full coaching mode. I asked her if there was NOTHING that could get in her way, is that what she would like to do? Yes, was her answer. So we set upon the plan. I asked her how much most teachers charged, and how many students it would take, per week, for her to pay rent and have some money left over. It was only seven students a week. We talked about how her life could be very different, not having to commute the ½ hour back and forth to work, and doing what she enjoyed. This helped her overcome the BELIEF that it would be hard. She replaced it with a belief that it would be FUN. We then started a strategy of what we could do for a website, and how we could market her lessons in the suburbs vs. the downtown area, where she would have a lot of competition with other graduate student musicians, which took care of the “how to get students” strategy. Thirty minutes later, Mila was happy and excited about her future…her dream! We were able to quiet ED down, and she went from, “I can’t” to “I will!” So, here are the steps for you: 1.Take the time to fully visualize and write down your dream. Remember, there is no time or space for the “ifs.” There are no obstacles in your perfect world. What would you like to accomplish??? 2.Interview your ED – find out how ED keeps you from reaching your dreams. 3.Acknowledge each of the obstacles ED puts in your way as either a belief or a strategy. 4.Decide how you will either a) change your belief and/or b) make a plan to implement a new strategy 5.Set your goal – without ED – to make your dreams a reality 6.Take “I Can’t” and “I’ll Try” out of your vocabulary, and replace it with “I Will”. Focus each and every day on the things you WILL do, and make sure that you are thinking every step of the way, “Will this get me closer to my dream
Party On and Learn in Vegas Las Vegas isn’t just a gambling capital in the last quarter of 2006 as the city will be flooded with trade shows. Las Vegas trade shows and events happening in the last few days of this month include Supply Side West projected to be the most important event for everyone involved in the health ingredients industry which would kick off at The Venetian and The Sands Expo on 18-20 October. Additionally, Las Vegas trade shows and events for this month would include the International Tile and Stone Show from October 19-21, 2006. This show is regarded as the fastest growing trade show in the United States for machinery, tools, stone, ceramic, cement and glass tile. The entire spectrum of allied products and services would also be featured in the Las Vegas Convention Center. The Interbev Expo is one of the Las Vegas trade shows and events that would surely have a diverse assemblage of manufacturers, retailers, and especially consumers because the expo is dedicated to the entire beverage industry (name the beverage you want and it will be showcased in this event), Venue is also at the Sands Expo and Convention Center on Oct. 23-25, 2006. If you’re into automotives, the Sema Show is the expo for you. Happening on Oct. 31-Nov. 3, 2006, this four-day event is expected to draw the industry’s brightest minds and the latest products to a single place, the Las Vegas Convention Center. On Nov. 14-16, 2006, the Global Gaming Expo (the world’s premier gaming event) will provide and entertain you with the most in-depth source of the hottest products, ideas and education on Earth. G2E makes sure that the 700 plus exhibitors convenes each fall to bring in pavilions for amenities, bingo, design and décor, I-gaming, security surveillance and technology, and 100 plus conference sessions. Special events are also designed to entertain as well as educate the general public who will pay a visit. December is certainly going to be a month for FOREX traders in Las Vegas trade shows and events. From December 9-10, 2006, the Las Vegas Currency Trading Expo will teach traders on Technical analysis, signal services, tax advice, system trading, black boxes charting, FX options, FX news and analysis, and trading hardware/software. Dozens of exhibitors will be there including 25 currency superstars, and 75 free workshops. These Las Vegas trade shows and events definitely are going to be some of the reasons why you’d want to extend your vacation in the gambling capital of the world.
Putting Games for Trade Shows Who would ever say no to a gift freely given? Anybody will surely accept it without thinking twice especially when it has been handed down as a prize. This is particularly true when putting games for trade shows. You can just imagine how boring it is when all you can see are plain booths lined up in the corner of a venue showcasing different products from varied companies. Even in the absence of putting games for trade shows, you can just walk around the vicinity and you will go home with a bag full of free stuff. It comes in form of sachets while there are even some that are contained in bottles. Depending actually on how it is packed but it all boils down to one sole purpose which is to promote the existence of one’s business in the market. It is one aspect of advertising that does not totally demand a lot from the pocket. Putting games for trade shows are usually done in order to create interest on the part of the attendees. You see, organizers usually hold it in public venues, commonly in malls, so it may not really be difficult to pull a number of crowd. The influx of audience is critical in determining the success of the occasion each year. They are also regarded as the cream of the crop because they are the very ones whom the exhibitors are chasing after. Albeit, there are those that are so well established that their reason for registering in is for expansion. Setting a goal in putting games for trade shows is very necessary predominantly when it is a premium object. Examples of which are palm pilots, mobile phones, satellite televisions, personal computers and much more. Ask yourself on what is that you are trying to achieve. It should always be planted to escalate the firm’s level of recognition as well as to motivate action on the end of the buyer. The message is also as important but if there is no impact then it was a failure. Even if the piece will cost how many thousands of bucks but it will not speak something to the individual, it is tantamount to nothing. You are like throwing away pearls into the swine. One of the objectives that you can set as an entrepreneur is having it as a form of gratitude. When such is the manner of extending your thank you, it will replete the case.
Las Vegas The Mecca For Trade Show Display Rentals Close and Personal! That’s what Las Vegas is all about. Even though technology has grown by leaps and bounds over the last 50 years technology advancement will never compensate a face to face meeting or a personal handshake. That personal interaction can never be replaced. The Venetian and the Sands Expo in addition to the Palazzo with Las Vegas’ master-planned development hold the distinction of being the largest ‘green’ building on the planet, and with all these top of the line accommodations there is no reason to settle for video conferencing as your company’s major business tool. Also, with rental trade show displays as tradeshow provider companies no longer have to worry about heavy cumbersome display booths, transportation, drayage, etc. All your exhibiting needs are met with respect to furnishing custom looks or by tying in fabrics into existing wall systems, and/or modify already existing components. One of Rental Trade Show Displays forte is providing walls that seem seamless by printing large graphics via vinyl appliqués over its panels, thus making the system pop, giving a monolithic like finish. Want that? Got It! On budget! On time! Hybrid solutions… call that a mixture of panel elements with octonorm and/or other skeletal systems and fabrics. Customizing to meet client’s needs is Las Vegas trade show display rentals main objectives. Concepts mingling with creativity and leveraging different materials can resonate in an amazingly stunning display of beauty and satisfaction both to the client and to Rental Tradeshow Display. Not forgetting the greening of our environment materials used to facilitate these wonderful end results are environmentally friendly; materials like bamboo flooring, reclaimed/salvaged and environmentally safe reusable panels while affording good value for your money. Get the facts: according to The Travel Destination Image Attributes Las Vegas ranks Number #1 as venue for meetings and tradeshows. Why? Inexpensive to travel to Good value for your money Moderate food and lodging costs Good hotels While Las Vegas is definitely a fun place to visit, it is also a place where business happens.
Offering the perfect product – Selling at trade shows Are trade shows effective? This has got to be the first thing that comes to mind to trade shows attendees. The important fact is that organizers themselves know the statistics. Organizing trade shows entails careful planning to achieve the desired marketing strategies. Selling at trade shows is another thing. For one, trade shows organizers’ concern is to invite and fill the venue with consumers and industry professionals. Companies selling at trade shows, however, need to get back (in triples if possible) their investments in the whole duration of trade shows. The Center for Exhibit Industry Research reported that around 90% of attendees are planning a purchase within the following 12 months. In addition, about 80% of attendees who represent their companies are the decision-makers. Additionally, 30% of trade shows attendees have a strong positive outlook toward your product. The 75% attendees of trade shows are looking for prospect suppliers and purchase a product or more. Lastly, 26% of trade shows attendees actually purchase products in the fair. If you’re a prospect attendee in a trade show, selling at trade shows will be the stepping-stones to your success. Hundreds of companies, manufacturers, and retailers participate in trade shows. Attractive booths are one aspect of effectively selling at trade shows, but most of all you need to catch the interest of the consumers and be straightforward. Attention spans in trade shows are short so it’s important to explain immediately how your product or service will benefit customers. Next, trade shows attendees expect to find something worthwhile like the latest innovations of a particular industry. Greeting a customer formally and if possible call them by their names (if they have name badges). This establishes a friendly but business-like approach to selling at trade shows. Although it’s nice to be friendly with every consumer who passes by your booth, it’s more important to qualify your prospects, in selling at trade shows, immediately to avoid spending too much time on a customer who isn’t responsible for or capable in purchasing your product/service. This can be possible by asking probing questions to a customer – the kind that requires them to answer more than a yes/no. This will help you determine their problem/concerns, thus, allowing you to offer a solution when you’re selling at trade shows. In addition, after knowing “who” your customers are, make sure that future contacts are established. Trade shows only serve as product samplings – the real things and in-bulk purchases should ensue after the fair. Giving out perks during trade shows is common such as free-shipping (or what have you), although, make sure these are only effective during the trade show to avoid shouldering a huge amount on freight for bulk orders. Local and international trade shows are happening every month so that there is a big opportunity for any company to engage business in a broad market of consumers. But the most important thing is to make profits by offering infallible solutions to the various needs of consumers.