There are may creative ways of promoting your trade show booth prior to the actual trade show . Some of the biggest mistakes are made by just relieving on showing up to the show and expecting potential client to show up at your booth waiting for you . Here a few tips on how to get targeted traffic to your booth 1. Prior to show you can send out mailers informing client that you will be at the show. This mail out should offer some sort of incentive giveaway. Remember that not all people are potential customers so choose you list wisely otherwise you will be overwhelmed with all types of attendees showing up just to get a giveaway. The give away should be something that that yours customer’s can use and it must be functional.. For example if you are selling tires one may thing of giving away some sort of tire pressure gauge with your company logo and contact info in printed Let existing customers know that you will be exhibiting. These people are already interested in your product . This will serve as a useful on going relationship simulator both you and the customer 2. The other type of promotion in via internet , face book twitter ad other social media promotions. Once again off incentive for those on your social media channel to visit your booth. 3. Prior to show hire or do a full telemarketing campaign targeting attendees , This marketing should be done in a way that you can set up appointments for customers to meet your rep at the show booth to check out new and older products provided by your firm . Doing this method helps to reach out and touch the existing and potential customer in a face to face manner For more information on pre trade show design, trade show displays and marketing contact ELDS, INC . They maybe contacted at (626) 969-3399
Upcoming show in Sin City? Follow these tips and you’ll see that making trade shows work for you in Las Vegas isn’t complicated—though the rewards can be outstanding! Set Aside Time to Enjoy the City – But Keep On Task Otherwise Las Vegas is a fun city and a great place to visit. So, give your staff some flexibility to choose to stay in the city after the show or to come in early to have some fun, see some shows, and relax. However, during the event itself everyone should stay focused on work. Make sure everyone knows that between meals, exhibiting, presentations, and rest there won’t be time for sightseeing or entertainment during exhibition days. Use the Monorail The monorail in Las Vegas has seven stations, arrives every 4-8 minutes, moves fast, and is one of the best ways for visitors to get around the city. Get passes and make it to your events faster and for less. Hire Local to Save Money Need more staff for your booth? Models, entertainers, event planners, handymen, and other labor is abundantly available in the city. Check your candidates’ reviews, hire local, and you may find yourself saving big on travel expenses. Know the Rules In Las Vegas exhibitors are barred from installing or dismantling any electrical equipment, AV equipment, or any freight that cannot be carried by hand inside the exhibit hall. To do these things and get your booth set up and taken down correctly and on time, you’ll need to work with the Union and follow their rules. Book Well In Advance Vegas events fill up fast, which can make getting hotel rooms, tickets, and booth space a challenge. Set up these details as far in advance as possible to maximize your chances. Exploit the Vegas Effect The Vegas effect refers to the fact that events held in Sin City tend to attract 5-10% greater attendance simply because people love visiting the city. Prioritize Vegas events accordingly. Perfect Your Booth With so many more visitors and many more high-end shows being held in the city, it’s important that you put the best face on your brand possible. ELDS, Inc. can help you make the perfect event booth with high quality displays, banners, and other equipment. Call us today at (626) 969-3399 and remember that whatever you need, we are happy to provide!
Trade shows, conferences, conventions, and even local fairs can all be important opportunities for small businesses looking to make important connections, introduce new product, or build awareness in their industry. Whether your company has a trade show circuit that you run regularly or are exhibiting at only one or two events this year, here are five tips that can help. 1. Engage First, Then Sell Trade show attendees may visit your booth simply because they are wandering, or because your booth design piqued their curiosity, or they may be seeking you out specifically based on what they have heard from others. In each case, it is to your advantage to engage these visitors personally as they enter. Have an open posture, welcome them with a smile, and ask them how they are doing. These first contacts should be friendly and relaxed, with the goal of building a connection with person. Once contact has been made, then you can follow up with a sales nudge like “Do you have any questions?” or “Would you like to see a demonstration?” 2. Tell your Story Small businesses have a rare advantage in their stories and the ability of those stories to generate sympathy and connectivity. If you are with a small business be sure to tell how your company got its start and show the people and passion behind your product or service. Everyone loves an underdog and people love to support and reach out to small startups. 3. Check your Prices Pricing can be a challenge, whether you are at a show or not. You want your prices to be competitive, and yet many small companies actually make the mistake of putting their prices too low. Reasonable or even high prices can convey quality in the right circumstances, and high prices matched with special trade show ‘specials’ can make customers feel as though they are getting an outstanding deal. 4. Turn Customers and Visitors into a Marketing Vehicle Trade show display give aways, swag, or free samples with your company logo and contact info can turn booth visitors into marketing vectors. Just be sure that your giveaways are thematically appropriate, correctly identify your brand, product, or service, and are of high enough quality that visitors will keep and use them. 5. Invest in your Success We’ve all heard that in order to make money you have to spend money—and when it comes to events it’s absolutely true. The quality of your display and presentation are just as important for success as the quality of the product or service you’re selling. ELDS, Inc. can help you buy the right booth equipment from the start as you set the stage for success. For details, samples, prices, or design assistance please contact our team at (626) 969-3399.
5 Simple Ways to Optimize Your Booth Investing in a trade show booth is a great step, but one that is too often wasted by poor layout decisions or cut corners. Follow these 5 simple tips to optimize your booth setup and make the most of your investment. 1. Open up your booth In an effort to reach more passersby, many exhibitors make a fatal mistake and close off their booth to incoming traffic with tables, banners, or displays. Avoid placing any barriers across your booth’s entrance and instead keep it clear and bottleneck free so more visitors can enter more easily. 2. Maximize Lighting Countless attendees end up turning away from trade show booths because they can’t see demo materials, usually because the exhibitor didn’t realize that lighting would be an issue. The tall walls of trade show booths and the shadows they cast can often shroud your trade show booth presentations, making it hard for visitors to identify and connect with your product. ELDS, INC. has a wide selection of bright LED lights with flexible mountings available to counteract this problem. 3. Cover Surfaces A table is a table, and when it comes to events any old fold out card table can be a useful addition to your setup. However, always keep in mind that appearances matter. Make a better impression and cover up your surfaces with tablecloths or custom-printed table covers that match your branding and smooth the rough edges of your equipment for a more polished, put-together impression. 4. Go Vertical Trade shows are busy and visually distracting. Plus, space is at a premium. Maximize your visual profile while minimizing space used by investing in vertical banners or overhead banners. You’ll literally stand above the crowd and make it easier for attendees to find you. 5. Go Big Remember, your future customers have plenty to look at and many distractions surrounding them. That means that subtlety will work against you. Big banners, big branding, and big visuals will help individuals more quickly understand what you are selling, who you are, and whether they should stop in.
5 Tips for Small Business Booth Displays Trade shows, conferences, conventions, and even local fairs can all be important opportunities for small businesses looking to make important connections, introduce new product, or build awareness in their industry. Whether your company has a trade show circuit that you run regularly or are exhibiting at only one or two events this year, here are five tips that can help. 1. Engage First, Then Sell Trade show attendees may visit your booth simply because they are wandering, or because your booth design piqued their curiosity, or they may be seeking you out specifically based on what they have heard from others. In each case, it is to your advantage to engage these visitors personally as they enter. Have an open posture, welcome them with a smile, and ask them how they are doing. These first contacts should be friendly and relaxed, with the goal of building a connection with person. Once contact has been made, then you can follow up with a sales nudge like “Do you have any questions?” or “Would you like to see a demonstration?” 2. Tell your Story Small businesses have a rare advantage in their stories and the ability of those stories to generate sympathy and connectivity. If you are with a small business be sure to tell how your company got its start and show the people and passion behind your product or service. Everyone loves an underdog and people love to support and reach out to small startups. 3. Check your Prices Pricing can be a challenge, whether you are at a show or not. You want your prices to be competitive, and yet many small companies actually make the mistake of putting their prices too low. Reasonable or even high prices can convey quality in the right circumstances, and high prices matched with special trade show ‘specials’ can make customers feel as though they are getting an outstanding deal. 4. Turn Customers and Visitors into a Marketing Vehicle Trade show display give aways, swag, or free samples with your company logo and contact info can turn booth visitors into marketing vectors. Just be sure that your giveaways are thematically appropriate, correctly identify your brand, product, or service, and are of high enough quality that visitors will keep and use them. 5. Invest in your Success We’ve all heard that in order to make money you have to spend money—and when it comes to events it’s absolutely true. The quality of your display and presentation are just as important for success as the quality of the product or service you’re selling. ELDS, Inc. can help you buy the right booth equipment from the start as you set the stage for success. For details, samples, prices, or design assistance please contact our team at (626) 969-3399.
The Real Deal On Large Format Trade Show Graphics Present graphics are graphic photos made use of for illustration or “display screen” objectives. Display Graphics are typically printed on paper, vinyl or material using a “large format” printers. Usually show graphics are over-sized graphics printed on paper or other product, and after that installed or held on a graphic screen system of some kind in a conspicuous area. One-off display screen graphics are made use of in vinyl banners, exhibition screens, or as backdrops for a convention, press conference, or special event such as an athletic contest or event. Numerous units of screen visuals items are usually required when a business has numerous sales electrical outlets or franchise business. Because instance the producer of screen graphics will certainly create a number of devices such as posters, installed displays, banner stands or plastic banners so the business could install a regular advertising project. ** Indoor versus Outdoor Applications One of one of the most essential difference is between screen graphics made use of for indoor displays as well as display graphics utilized for outdoor screen functions. Indoor items are typically established in exhibition, retailers, malls, as well as conferences. Exterior items are points such as vinyl banners, signage, glue vinyl utilized for vehicles or home window graphics, large outside posters (normally printed on plastic or textile), as well as streetscape banners. Exterior products are subjected to the components and call for unique inks in order to be UV resistant as well as waterproof. The common treatment is to utilize special solvent inks that do not discolor virtually as promptly in intense sunshine, as well as are also water resistant. Some providers attempt to “cheat” by laminating flooring things published with water-based inks, however this is not a satisfying option. It is often desirable to make use of solvent based printing for some interior items too. For example, banners that you anticipate to utilize a number of times will certainly have to be rolled and also unrolled, as well as water-based inks are much more likely to scratch and break down with this sort of handling. Or if you wish to hang a banner throughout the front of your display table at a trade convention it is most likely to be bumped and also have coffee splashed on it. The more resilient you make it, the better. ** Art work Considerations A lot of knowledgeable providers of screen graphics will certainly recognize specifically what sort of images as well as illustrations you need to or need to not utilize in your designs. Digital printing devices can publish from pictures and also illustrations, so you can consist of logo designs, maps, message or anything usually printable from a program like Quarkxpress, Illustrator, or Coreldraw. One significant consideration is the resolution of your initial pictures. Countered printing (brochures as well as publications) calls for a resolution of as much as 300 ppi (pixels per inch), yet present graphics can be published with resolutions as reduced as 50 ppi (pixels each inch). Keep this in mind when firing your original images. Make them as huge as possible and also you need to not have any kind of trouble blowing them for a banner, popup display screen or roadside sign. ELDS,INC can provide parge format graphic prints for all of your trade show display needs . Please feel free to cont ELDS, INC at www.eldsusa.com
A New Perspective on Trade Show Display Costs Trade Show Displays are an investment, and one that many companies hesitate to make. However, while a trade show may provide both concrete and hidden benefits, the true ROI behind your trade show display costs can be very hard to get a handle on. So let’s look at things from a new angle. Up Front vs. Long Term Let’s say an exhibitor purchases a $20,000 inline display for 200 square feet of space in order to present at four trade shows a year with the hope that the display holds up for at least five years. If we assume that the company spends $25,000 per show (which includes space, wages, airfare, hotels, meals, entertainment, transportation, and labor) then over the booth’s lifetime the one-time cost of the display vs. the total cost of trade show expenses will be less than 5%. This 5% is a remarkably small slice of the total considering the tremendous impact custom trade show displays have on your performance and comfort at a particular event. Remember that your display is one of your greatest on-the-ground marketing tools, provides physical boundaries in which your interactions take place, and when designed optimally can have a measurable impact on your sales growth and ROI by setting the stage and bringing in valuable foot traffic. Small Events The same logic (on a smaller scale) follows for smaller events like job fairs or smaller cons, where pop up, table top, banner stand, and lightweight hybrid displays are far more common. When you compare the cost of a reusable booth to the costs of many other forms of advertising (TV, Radio, Adwords) the booth might just be the best money you spend all year! Large Events Still, the raw cost of a major, custom-designed booth can give many pause. But while a large island or double deck display bound for major industry shows in Las Vegas, Orlando, or Chicago does present a sizable investment up front, the long term benefits of a great design and the overall costs of presenting vs. expected ROI make the investment surprisingly affordable. This should give seasoned exhibitors confidence to buy the design they need up front instead of regretting a poor choice for years to come. We Can Help If you need further help estimating trade show exhibit costs, the design team and reps at ELDS, Inc. can help point you in the right direction. Whatever your needs or the size of your next event, our unmatched inventory and in-house design work and fabrication makes ELDS, Inc. the trade show solution you’ve been searching for! So call us today at (626) 969-3399.
Try it Before You Buy it With ELDS, Inc. Trade shows are crowded, busy, expensive events but they can have a tremendous impact on your organization’s long-term market impact. After all, where else can you directly interact with hundreds or thousands of prospects in your industry or market in a single day in order to generate leads? The display you use to set the stage during these events does matter, as a great display can and will draw in much more attention and make a greater impression with prospective clients. However, expensive double deck or island-style displays have a steep upfront investment cost. For this reason, many trade show event managers opt to rent trade show displays before committing to buy the design they prefer for permanent use. Benefits of renting a trade show display include:No Storage Costs While some companies have trade show teams crisscrossing the globe every week, others only do a few or even one big show a year. While rental costs can add up quickly for the former (making a purchase a more economical option) the trouble of packing and storing a display likely makes renting a better option for anyone with a lighter event schedule. Transport and Setup Crew With a trade show rental from ELDS, Inc. you don’t have to worry about transportation or booth set up arrangements. Your booth will be there when you need it. We take care of everything, leaving you with one predictable upfront cost and no surprises. Compliance Different states and convention centers have different regulations regarding labor, structure approvals, fire alarms, fire escapes, power, and more. ELDS, Inc. has extensive experience meeting these regulations and ensuring that our clients have no booth-related headaches before the show begins. Experimentation Didn’t like your last booth set up? Custom trade Show display rentals give you and your team the freedom to try different designs and strategies, even tailoring your particular booth size and layout to fit different showroom floors or layouts. Rent as you need and only purchase when you are completely sold on the perfect design. To speak to our exert design team about your booth rental needs or ideas, or to receive a free estimate, call ELDS, Inc. today at (626) 969-3399!
From Anaheim to LA, sunny California is a major destination for trade shows of every size and description, and that can make for some busy schedules and hectic show floors. Fortunately, ELDS, Inc. has modern, high performing trade show display rentals for San Francisco, trade show display rentals for San Diego, and designs and components available for purchase or rental throughout the state. So, for your next California trade show, consider trying out one of the following 7 on-the-rise trade show booth ideas to bring in visitors, streamline your pipeline, and make a great impression. Host a Lounge Trade show floor space is at a premium for everyone, exhibitors and attendees included. This can make something as simple as a makeshift visitor lounge a great investment as guests flock to your tables and chairs to rest and recharge. Have staffers engage these visitors and you may be surprised at just how long the conversations run. Charging Stations Complementing the lounge strategy nicely, charging stations for laptops and cell phones will bring in many grateful visitors and promote long conversations while they wait for their batteries to top off. Touch Screens Interactivity is always beneficial, which makes touch screen stations a perfect solution for photo galleries, website navigation, visitor contact forms, or interactive presentations. Lead Software Great software, hosted on touch screens or your website, streamlines your sales pipeline and can actually help close more deals than you might expect. A good system allows staffers to enter information quickly and easily, and should have enough polish to keep interested prospects on the hook if they are volunteering their info via a touch screen or cell phone. This software should, of course, be optimized for both computers and mobile devices. Make a Charitable Effort Donating to charity immediately shifts visitor impressions of your brand. Consider donating for each business card received, each booth check-in or like on a mobile device, or some other contact collection method. Then advertise the donation campaign using signage and social media updates.
8 Great Ways to Attract Attention to your Tradeshow Booth: Part 1 Committing to a trade show exhibit often means hours upon hours of time spent as the event team prepares everything from uniforms to scripts, hotels, flights, meals, displays, and more. But all of this time and energy is worth little unless the resulting tradeshow booth is able to attract and keep the attention of event visitors. With that in mind, here are 8 tried and true ways to make sure visitors stop by your event booth and participate, even in the midst of widespread tradeshow competition. Contests and Promotions Competition fires visitors up, giving them a direct way to participate with your company or brand and making the experience far more memorable. Prizes to be won or drawn only widen the appeal. At one recent and highly technical trade show, for instance, Intel ran a three day challenge for visiting technicians, having teams of three compete at different challenges in a tournament system until a winning team was declared at the end. Other companies have hosted everything from paper airplane competitions to discount bingo. Simply be sure that each participant is required to submit information such as a business card or a completed response form, in exchange for participating,. Reach Out On Social Media Trade show social media pages light up during the event, and many platforms allow users to ‘check-in’ from the physical location of the trade show event. Posting invitations and directions to your booth on these channels, along with some sort of ‘hook’ or other attention-grabbing incentive, can bring in many visitors who otherwise might not have considered stopping by. Active Greeting Sometimes all visitors need is a smile and an active invitation to come in. Train event staff to be friendly, welcoming, and to initiate low-pressure contact in order to bring in visitors. Booth Design Significant customers are attracted to significant trade show booths, which makes the physical layout and design of your trade show display a vital foundation for your overall success. At ELDS, Inc. we can help your event team design custom double deck trade show displays, island displays, or pop up displays as you have need, with extensive rental and purchase options to fit your needs. Check back soon for Part II!