10 Great Ways to Attract Attention to your Tradeshow Booth: Part 2 Welcome back! Here we explore another 4 ways you can attract customers to your booth at your next trade show or convention event! Special Offers Show them the money. Hosting a special offer or discount at your trade show booth itself is more than just a celebration of your brand, it can be a major incentive for those who are already familiar with your brand to stop by, or can be a major push in the right direction for buyers who find themselves on the fence. If the special offer won’t be around tomorrow, and isn’t available online, it might just make the difference in pushing undecided visitors into a sale, and can leave buyers feeling satisfied that they scored a great deal. Just make sure advertise your special offer at the event along with any terms and conditions, and then publicize the special offer via social media and other channels to bring in more guests. Location Many trade shows will offer the best floor locations for an extra charge—and these optimal spots often sell out FAST. A prime location all but guarantees your brand will receive exposure to the lion’s share of event visitors. However, you also need to make sure that your booth is able to accommodate these large numbers with extra staff and a large trade show exhibit layout. Promotional items SWAG! Promotional products and giveaways are a huge part of tradeshows and having good giveaways can garner your brand a great deal of goodwill. However, you should still carefully balance the cost of the items with the brand utility that they provide. Good, well-received, and low-cost options to consider include pens, bags, USB drives, cell phone attachments (including adhesive card wallets), and notepads. Snacks and Drinks Not all swag has to go home with visitors. Some of the most appreciated giveaways include water bottles (with your logo printed on the labels) and packaged snacks, which hungry or thirsty event goers always appreciate. The time required for visitors to eat and snack will also often be spent inside your booth, allowing for greater brand exposure and giving your team more time to ask questions, run demonstrations, and follow-up with your appreciative guests.