6 Tips for Trade Shows in Orange County, CA

in Orange County Trade Shows by Dexter Powell

Heading out to sunny California? Follow these 6 tips to make your Orange County Trade show a success! Pack for the weather: Southern California can get hot, so make sure you pack for the weather, especially if you plan on taking your group on outdoor excursions or walking back and forth to your hotel outside. Giveaways: Giveaways and swag can make or break your booth presentation. Invest in branded items that are worth keeping, and whenever possible use your swag, giveaways, and contests to collect contact information from prospects for follow-up and future sales. Transportation: Options for transportation include busing provided by the Orange County Transportation Authority (OCTA), Los Angeles County Metro, Anaheim Resort Transit services (depending on which hotels or resorts you are utilizing), and air travel from the John Wayne, Long Beach Airports, and Los Angeles International Airports. Food: Dinner options, from gourmet to casual, are available at hotels near the Anaheim convention center and other major event hubs—but the meals are usually on the higher end of the price spectrum. If you’re preparing for long-hours on the trade show floor you may do well to stock some coolers with lunch packs, or plan on running further afield for more affordable options. Major Attractions: Need something to do outside the convention center? Anaheim hosts the Disneyland Resort including Disneyland, Disney California Adventure Park, and Downtown Disney. You may also want to visit the Angel Stadium, MUZEO, the Aquarium of the Pacific, or the Universal Studios experience. Booth Set-Up / Tear-Down: As with many parts of the country, a Union claims jurisdiction over all set-up and dismantling of exhibits including signs and laying of carpet. Exhibitors may install and/or dismantle an exhibit display if one person, who is a full time employee of the exhibiting firm, can accomplish the task in an hour or less without the use of tools. Otherwise, you must use union personnel supplied by either the general contractor, or your independent contractor of choice. Order a Finished Display: It’s hard to overstate the importance of using the right display to highlight your brand. ELDS, Inc. can provide finished Orange County trade show displays and booths, delivered on-time and set up to your specifications. We’ll take care of the logistics so you can focus on the real work of exhibiting. Call us today at (626) 969-3399 to start your project!

7 Ways to Make a Las Vegas Trade Show Work for You

in Las Vegas Trade Shows by Dexter Powell

Upcoming show in Sin City? Follow these tips and you’ll see that making trade shows work for you in Las Vegas isn’t complicated—though the rewards can be outstanding! Set Aside Time to Enjoy the City – But Keep On Task Otherwise Las Vegas is a fun city and a great place to visit. So, give your staff some flexibility to choose to stay in the city after the show or to come in early to have some fun, see some shows, and relax. However, during the event itself everyone should stay focused on work. Make sure everyone knows that between meals, exhibiting, presentations, and rest there won’t be time for sightseeing or entertainment during exhibition days. Use the Monorai The monorail in Las Vegas has seven stations, arrives every 4-8 minutes, moves fast, and is one of the best ways for visitors to get around the city. Get passes and make it to your events faster and for less. Hire Local to Save Money Need more staff for your booth? Models, entertainers, event planners, handymen, and other labor is abundantly available in the city. Check your candidates’ reviews, hire local, and you may find yourself saving big on travel expenses. Know the Rules In Las Vegas exhibitors are barred from installing or dismantling any electrical equipment, AV equipment, or any freight that cannot be carried by hand inside the exhibit hall. To do these things and get your booth set up and taken down correctly and on time, you’ll need to work with the Union and follow their rules. Book well in advance  Vegas events fill up fast, which can make getting hotel rooms, tickets, and booth space a challenge. Set up these details as far in advance as possible to maximize your chances. Exploit the Vegas Effect The Vegas effect refers to the fact that events held in Sin City tend to attract 5-10% greater attendance simply because people love visiting the city. Prioritize Vegas events accordingly. Perfect Your Booth With so many more visitors and many more high-end shows being held in the city, it’s important that you put the best face on your brand possible. ELDS, Inc. can help you make the perfect event booth with high quality displays, banners, and other equipment. Call us today at (626) 969-3399 and remember that whatever you need, we are happy to provide!

Using the right type of trade show displays helps with ROI

in Trade Show Displays by Dexter Powell

Trade shows are more or less like a market where businessmen directly look for relevant customers in their specified industries, and a trade show display is a device meant to create a statement so as to attract customers. It is a kind of graphic display that is available in different types. Trade show display is a cost-effective way of conveying your message among the customers present in the trade show and attract potential clients, and ELDS, INC can help you in more than one ways in doing the same. Whether you aim to increase revenue or advertise your product or service, choosing the right trade show display is really important. Trade show display rentals are available as well and you can choose one as per your requirements. Here are some of the common types of trade show displays: Tabletop display: This is one of the most common trade show displays that you possibly have come across. Tabletop displays are portable and lightweight; these are a small framework made of metal on which graphic panels are attached with the help of magnets or Velcro. Such a set-up can be easily assembled and disassembled. As clear from the name, these are placed over a table which often is provided by the show contractor. Table covers: This is yet another cheap way of advertising for your products or services. You are likely to get a table free with the exhibit space that you rent. You can use the top of your table as a tool for branding. Make use of a custom-made graphic table cover to let your visitors know what you are selling. Tabletop displays and table covers have become a passé now and businessmen have resorted to modern form of trade show displays mostly and some of them include: Pop-up displays: Also known as portable displays and pull-up display, such a trade show display makes use of a flexible graphic panel placed over a spring roller. At the time of display, the graphic needs to be pulled up and there is a post at the back of the roller, which is used to secure the graphic so that it stays taut. Graphics in this case can be custom printed and you can also keep on attaching new graphics each single day. Banner Stands: These are also similar to pop-up but consists of a single graphic supported in a single standing frame. The frames can be of various types such as motorized scrolling, retractable, cable, etc. In case of LED and TV screens, heavy duty frames are used. Panel & Frame systems: This is another common trade show display that you get to see if you frequent trade shows. Panel and Frame systems consist of interconnected panels that join together to form a freestanding room. These are not readily available and need to be constructed then and there. Modular: This is based on the best of pop-ups and panel and frame displays. It is a series of lightweight frames along with displays that cover the exhibition space. These can be easily configured and reconfigured and are also portable. When you choose modular displays, you have an infinite choice as far as height, width, and lengths of your exhibit is concerned. Custom: These either need to be rented or purchased. The custom displays are available in variety of shapes and sizes. Variety of materials are used in the construction; they usually incorporate wall panels to create stages and separate rooms and other different types of display components.  With custom trade show display, you get exactly what you are looking for ELDS INC is one name that you can trust as far as trade display displays are concerned. Unique designing and various options make them a great choice.

5 Tips for Small Business Booth Displays

in trade show tips by Dexter Powell

5 Tips for Small Business Booth Displays Trade shows, conferences, conventions, and even local fairs can all be important opportunities for small businesses looking to make important connections, introduce new product, or build awareness in their industry. Whether your company has a trade show circuit that you run regularly or are exhibiting at only one or two events this year, here are five tips that can help. 1. Engage First, Then Sell Trade show attendees may visit your booth simply because they are wandering, or because your booth design piqued their curiosity, or they may be seeking you out specifically based on what they have heard from others. In each case, it is to your advantage to engage these visitors personally as they enter. Have an open posture, welcome them with a smile, and ask them how they are doing. These first contacts should be friendly and relaxed, with the goal of building a connection with person. Once contact has been made, then you can follow up with a sales nudge like “Do you have any questions?” or “Would you like to see a demonstration?” 2. Tell your Story Small businesses have a rare advantage in their stories and the ability of those stories to generate sympathy and connectivity. If you are with a small business be sure to tell how your company got its start and show the people and passion behind your product or service. Everyone loves an underdog and people love to support and reach out to small startups. 3. Check your Prices Pricing can be a challenge, whether you are at a show or not. You want your prices to be competitive, and yet many small companies actually make the mistake of putting their prices too low. Reasonable or even high prices can convey quality in the right circumstances, and high prices matched with special trade show ‘specials’ can make customers feel as though they are getting an outstanding deal. 4. Turn Customers and Visitors into a Marketing Vehicle Trade show display give aways, swag, or free samples with your company logo and contact info can turn booth visitors into marketing vectors. Just be sure that your giveaways are thematically appropriate, correctly identify your brand, product, or service, and are of high enough quality that visitors will keep and use them. 5. Invest in your Success We’ve all heard that in order to make money you have to spend money—and when it comes to events it’s absolutely true. The quality of your display and presentation are just as important for success as the quality of the product or service you’re selling. ELDS, Inc. can help you buy the right booth equipment from the start as you set the stage for success. For details, samples, prices, or design assistance please contact our team at (626) 969-3399.

5 Simple Ways to Optimize Your Trade Show Booth

in Trade Show Booths by Dexter Powell

5 Simple Ways to Optimize Your Booth Investing in a trade show booth is a great step, but one that is too often wasted by poor layout decisions or cut corners. Follow these 5 simple tips to optimize your booth setup and make the most of your investment. 1. Open up your booth In an effort to reach more passersby, many exhibitors make a fatal mistake and close off their booth to incoming traffic with tables, banners, or displays. Avoid placing any barriers across your booth’s entrance and instead keep it clear and bottleneck free so more visitors can enter more easily. 2. Maximize Lighting Countless attendees end up turning away from trade show booths because they can’t see demo materials, usually because the exhibitor didn’t realize that lighting would be an issue. The tall walls of trade show booths and the shadows they cast can often shroud your trade show booth presentations, making it hard for visitors to identify and connect with your product. ELDS, INC. has a wide selection of bright LED lights with flexible mountings available to counteract this problem. 3. Cover Surfaces A table is a table, and when it comes to events any old fold out card table can be a useful addition to your setup. However, always keep in mind that appearances matter. Make a better impression and cover up your surfaces with tablecloths or custom-printed table covers that match your branding and smooth the rough edges of your equipment for a more polished, put-together impression. 4. Go Vertical Trade shows are busy and visually distracting. Plus, space is at a premium. Maximize your visual profile while minimizing space used by investing in vertical banners or overhead banners. You’ll literally stand above the crowd and make it easier for attendees to find you. 5. Go Big Remember, your future customers have plenty to look at and many distractions surrounding them. That means that subtlety will work against you. Big banners, big branding, and big visuals will help individuals more quickly understand what you are selling, who you are, and whether they should stop in.

SEMA trade show in Las Vegas

in SEMA TRADE SHOW by Dexter Powell

When you hear the name Las Vegas, you are probably thinking of brightly lit casinos with men in tuxedos and women in designer dresses. Well, that’s true because Las Vegas is known as the Sin City of the world and is popular for its casinos. However, it’s not just the casinos that pull the crowds in Las Vegas. It’s also home to some of the world’s best and biggest trade shows. In fact, in the year 2003, a report said that almost 5.6 million people attended the trade show in Las Vegas, from which a whopping $5.6 billion was earned in revenue. Trade shows in Las Vegas are held in the Las Vegas Convention Center, one of its kind and the largest marketing venue of the United States. It has a sprawling campus and covers an area of nine million square feet. You can well imagine the size of the convention hall from this figure alone. Every year many industries assemble at the Las Vegas Convention Centre to showcase their displays and several people from around the world gather here to take a look at some of the best automobiles and other products manufactured by these industries. SEMA-The Largest Automobile Trade Show The Las Vegas Convention and Visitor’s Authority is responsible for organizing the trade shows every year in the Las Vegas Convention Centre. This year, too, many trade shows will be held at Las Vegas and one among them is the SEMA trade show, one of the most sought-after and famous trade shows in the world. SEMA, also known as Specialty Equipment Market Association, comprises of 6000 companies that make up the aftermarket automobile industry. Some of the member institutions are aftermarket manufacturers, car dealers, specialty equipment distributors, installers, aftermarket manufacturers, retailers, and restoration specialists. SEMA trade show is held every year in the month of November at the Las Vegas Convention Center. It’s one of the most popular and largest automobile products display in the world. More than 100,000 industry leaders, belonging to 100 plus countries, come together to be a part of this trade show. The SEMA trade show also witnesses around 60, 000 buyers from worldwide. These buyers participate in the event and take part in event discussions, special events, educational seminars, and other networking events. At the SEMA trade show event, you will come across 12 different sections that are wholly dedicated for launching and showcasing new products. And not just new products, a lot of tools, parts, and components are also on display in the New Products Showcase division of the trade show. Get The Best Trade Show Props SEMA and many such other trade events are facilitated by ELDS, Inc, a company that provides trade show exhibits and props at affordable costs. It’s one of the premium trade show exhibit houses and has been in the business since the last 25 years in Las Vegas. The exhibit display company caters to all exhibitors who want the best quality service without burning a hole in their pocket. Also, exhibitors looking for customized designs and manufactures trade show displays can get the best deals from ELDS, Inc. If you are planning to organize a trade show in Las Vegas and want the best exhibits for your show, then look no further than ELDS, Inc. It’s one of the premier trade show display companies in the world and they take extreme care to ensure that you get the best service possible. All you have to do is visit their website and click on rent or buy, the rest will be taken care of by them.

Custom Trade Show Displays Built for all Venues and Shows

in Custom Displays by Dexter Powell

Trade shows are a great way of showcasing an industry’s latest launches and products. Every year, several trade shows are held all around the world and people from different walks of life come together to attend these trade shows. Now, there are trade shows that are held at regional levels but the big ones are mostly held at Las Vegas. And when we say big, we mean that the best and the largest trade shows in the world are held in this town of las Vegas Las Vegas, famously known as the sin city of the world, is home to some of the best casinos in the world. A major chunk of the city’s business comes from the casinos that attract millions of visitors from around the world. But, when it comes to the popularity of Las Vegas, it’s not just limited to the shiny and glamorous casinos here. In fact, Las Vegas is also very popular for holding some of the largest and best trade shows in the world. All the trade shows held in Las Vegas are organized at the Las Vegas Convention Center, one of the largest convention centers in the US. This convention center is spread across an area of 9 million square feet and witnesses some of the largest trade shows every year. When it comes to trade shows, you might already know that various displays are required to showcase the exhibits. Now, you could either go with the normal exhibits or pick customized ones. ELDS, Inc. is one of the largest trade show exhibit provides in Las Vegas and they have been catering to a wide range of clients since the past 25 years. At ELDS, Inc., they ensure that clients get the best deals and services to make their trade show a success. And, all this comes without burning a hole in your pocket. ELDS provides custom trade show exhibits that will help you take your trade show a notch higher. Still not convinced about custom trade show exhibits? Let’s understand why you need them. Why Custom Trade Show Exhibits Are Better? Custom displays will help you stand out from your competitors. It will help you gain an edge over them as you won’t be using the same run-of-the-mill displays to showcase your exhibits. Custom displays are great when you are trying to sell the personality of your brand. You can use displays that complement your products and make them look better. If you want your event to find a place in every tabloid and newspapers, custom displays are the way to go for it. You will be the talk of the trading world long after your event is over. Custom displays can add a quirky edge to your products. You can use witty designs to attract eyeballs and to make a lasting memory in the minds of your buyers and visitors. Also, when you can stand out, why follow the herd? Where Can I Get Custom Display? As mentioned before, ELDS, Inc. provides some of the best displays in Las Vegas and if you are looking for custom displays, you can trust them to give you the best deal. They have a dedicated team of professionals who don’t believe in cookie cutter designs but collaborate with the clients to ensure that clients get what they are paying for. Also, they have Projecttrax, an incredible project management tool that allows you to monitor the display designs from anywhere in the world. You can keep a track of the progress of the project and give your feedback from time to time. If you are planning to organize a trade show for your products, go with custom-designed displays to leverage the popularity of your brand.

The Real Deal On Large Format Trade Show Graphics

in trade show tips by Dexter Powell

The Real Deal On Large Format Trade Show Graphics Present graphics are graphic photos made use of for illustration or “display screen” objectives. Display Graphics are typically printed on paper, vinyl or material using a “large format” printers. Usually show graphics are over-sized graphics printed on paper or other product, and after that installed or held on a graphic screen system of some kind in a conspicuous area. One-off display screen graphics are made use of in vinyl banners, exhibition screens, or as backdrops for a convention, press conference, or special event such as an athletic contest or event. Numerous units of screen visuals items are usually required when a business has numerous sales electrical outlets or franchise business. Because instance the producer of screen graphics will certainly create a number of devices such as posters, installed displays, banner stands or plastic banners so the business could install a regular advertising project. ** Indoor versus Outdoor Applications One of one of the most essential difference is between screen graphics made use of for indoor displays as well as display graphics utilized for outdoor screen functions. Indoor items are typically established in exhibition, retailers, malls, as well as conferences. Exterior items are points such as vinyl banners, signage, glue vinyl utilized for vehicles or home window graphics, large outside posters (normally printed on plastic or textile), as well as streetscape banners. Exterior products are subjected to the components and call for unique inks in order to be UV resistant as well as waterproof. The common treatment is to utilize special solvent inks that do not discolor virtually as promptly in intense sunshine, as well as are also water resistant. Some providers attempt to “cheat” by laminating flooring things published with water-based inks, however this is not a satisfying option. It is often desirable to make use of solvent based printing for some interior items too. For example, banners that you anticipate to utilize a number of times will certainly have to be rolled and also unrolled, as well as water-based inks are much more likely to scratch and break down with this sort of handling. Or if you wish to hang a banner throughout the front of your display table at a trade convention it is most likely to be bumped and also have coffee splashed on it. The more resilient you make it, the better. ** Art work Considerations A lot of knowledgeable providers of screen graphics will certainly recognize specifically what sort of images as well as illustrations you need to or need to not utilize in your designs. Digital printing devices can publish from pictures and also illustrations, so you can consist of logo designs, maps, message or anything usually printable from a program like Quarkxpress, Illustrator, or Coreldraw. One significant consideration is the resolution of your initial pictures. Countered printing (brochures as well as publications) calls for a resolution of as much as 300 ppi (pixels per inch), yet present graphics can be published with resolutions as reduced as 50 ppi (pixels each inch). Keep this in mind when firing your original images. Make them as huge as possible and also you need to not have any kind of trouble blowing them for a banner, popup display screen or roadside sign. ELDS,INC can provide parge format graphic prints for all of your trade show display needs . Please feel free to cont ELDS, INC at www.eldsusa.com

Exhibits and Display Rentals for Consumer Electronics Show

in Las Vegas Trade Shows by Dexter Powell

Exhibits and Displays Available for Next Years’ Consumer Electronics Show Consumer Electronics Show in Las Vegas was a record-breaking year. Over 18 days from first set up to final tear down more than 170,000 attendees from across the globe gathered on two and a half million net square feet of floor space, exhibiting and viewing cutting-edge consumer electronic devices and concepts aimed at transforming the market spaces of tomorrow. In other words, CES was, is, and will be huge in terms of both sheer scope and opportunity, and the competition grows more intense every year. Make It Count If your company has an outstanding product or new innovation ready for the entire world to see during these few short days, then you need to make sure that it is highlighted and marketed in the best setting possible. And with the highly experienced and proven design team and fabricators at ELDS, Inc., you can. Endless Options Our stunning CES Trade show displays are available in a variety of styles with additional support and consultation available during the design, planning, and assembly stages. With an unmatched inventory and modern, in-house fabrication and printing services we’ll help you come up with a unique and custom-tailored booth that is then constructed, shipped, and assembled at the Las Angeles Convention Center in compliance with all applicable local regulations and event rules. Above and Beyond But our service goes beyond simply making a great booth made from great materials that are delivered on-time and in great condition. ELDS, Inc. also works to make sure that: Your team is involved and fully up to date at every step of the purpose, thanks to our proprietary ProjectTrax project management system which provides regular updates and open channels for feedback and revision during the entire process. Your booth is successful and memorable. We’ll offer suggestions and give you examples of booths that went above and beyond, showcasing an item or brand in a new way that drew attention and made a real impact in customers’ minds. That your rental or purchase meets your needs during the next event and into the future. Call Today With decades of experience available ELDS, Inc. is the solution you need for CES Trade show exhibits and presentation equipment. So give us a call today at (626) 969-3399 to start your project

A New Perspective on Trade Show Display Costs

in trade show tips by Dexter Powell

A New Perspective on Trade Show Display Costs Trade Show Displays are an investment, and one that many companies hesitate to make. However, while a trade show may provide both concrete and hidden benefits, the true ROI behind your trade show display costs can be very hard to get a handle on. So let’s look at things from a new angle. Up Front vs. Long Term Let’s say an exhibitor purchases a $20,000 inline display for 200 square feet of space in order to present at four trade shows a year with the hope that the display holds up for at least five years. If we assume that the company spends $25,000 per show (which includes space, wages, airfare, hotels, meals, entertainment, transportation, and labor) then over the booth’s lifetime the one-time cost of the display vs. the total cost of trade show expenses will be less than 5%. This 5% is a remarkably small slice of the total considering the tremendous impact custom trade show displays have on your performance and comfort at a particular event. Remember that your display is one of your greatest on-the-ground marketing tools, provides physical boundaries in which your interactions take place, and when designed optimally can have a measurable impact on your sales growth and ROI by setting the stage and bringing in valuable foot traffic. Small Events The same logic (on a smaller scale) follows for smaller events like job fairs or smaller cons, where pop up, table top, banner stand, and lightweight hybrid displays are far more common. When you compare the cost of a reusable booth to the costs of many other forms of advertising (TV, Radio, Adwords) the booth might just be the best money you spend all year! Large Events Still, the raw cost of a major, custom-designed booth can give many pause. But while a large island or double deck display bound for major industry shows in Las Vegas, Orlando, or Chicago does present a sizable investment up front, the long term benefits of a great design and the overall costs of presenting vs. expected ROI make the investment surprisingly affordable. This should give seasoned exhibitors confidence to buy the design they need up front instead of regretting a poor choice for years to come. We Can Help If you need further help estimating trade show exhibit costs, the design team and reps at ELDS, Inc. can help point you in the right direction. Whatever your needs or the size of your next event, our unmatched inventory and in-house design work and fabrication makes ELDS, Inc. the trade show solution you’ve been searching for! So call us today at (626) 969-3399.