A New Perspective on Trade Show Display Costs

in trade show tips by Dexter Powell

A New Perspective on Trade Show Display Costs Trade Show Displays are an investment, and one that many companies hesitate to make. However, while a trade show may provide both concrete and hidden benefits, the true ROI behind your trade show display costs can be very hard to get a handle on. So let’s look at things from a new angle. Up Front vs. Long Term Let’s say an exhibitor purchases a $20,000 inline display for 200 square feet of space in order to present at four trade shows a year with the hope that the display holds up for at least five years. If we assume that the company spends $25,000 per show (which includes space, wages, airfare, hotels, meals, entertainment, transportation, and labor) then over the booth’s lifetime the one-time cost of the display vs. the total cost of trade show expenses will be less than 5%. This 5% is a remarkably small slice of the total considering the tremendous impact custom trade show displays have on your performance and comfort at a particular event. Remember that your display is one of your greatest on-the-ground marketing tools, provides physical boundaries in which your interactions take place, and when designed optimally can have a measurable impact on your sales growth and ROI by setting the stage and bringing in valuable foot traffic. Small Events The same logic (on a smaller scale) follows for smaller events like job fairs or smaller cons, where pop up, table top, banner stand, and lightweight hybrid displays are far more common. When you compare the cost of a reusable booth to the costs of many other forms of advertising (TV, Radio, Adwords) the booth might just be the best money you spend all year! Large Events Still, the raw cost of a major, custom-designed booth can give many pause. But while a large island or double deck display bound for major industry shows in Las Vegas, Orlando, or Chicago does present a sizable investment up front, the long term benefits of a great design and the overall costs of presenting vs. expected ROI make the investment surprisingly affordable. This should give seasoned exhibitors confidence to buy the design they need up front instead of regretting a poor choice for years to come. We Can Help If you need further help estimating trade show exhibit costs, the design team and reps at ELDS, Inc. can help point you in the right direction. Whatever your needs or the size of your next event, our unmatched inventory and in-house design work and fabrication makes ELDS, Inc. the trade show solution you’ve been searching for! So call us today at (626) 969-3399.

Rules for the SEMA Trade Show

in Las Vegas Trade Shows, SEMA TRADE SHOW by Dexter Powell

Rules for the SEMA Trade Show The SEMA Trade Show, hosted in the Las Vegas Convention Center by the Specialty Equipment Market Association, brings in over 2000 exhibitors to a show floor of a staggering 2 million square feet. And with over 60,000 domestic and international buyers in attendance, the stakes for exhibitors are high. This is why having the right trade show display matters, one that helps you stand out and make a solid impression. Unfortunately, regional regulations and show requirements place strict boundaries on the creativity of any particular exhibitor. Several of the most important rules to keep in mind include: Exhibit Space Selection Order: Spaces on the exhibit floor are parceled out in waves based on 1) SEMA membership status (members pick first) and 2) show seniority (the longest repeat exhibitors have earlier pick). Once it is a particular exhibitor’s turn to pick their location they will receive a telephone call and then will need to navigate to a certain website address to choose their location on the main floorplan. Booth Noise: There are two limits to the noise or music an exhibitor may project inside their booth. First, music (or any other sound) emitting from an exhibit space shall not exceed 85 decibels, and second, all music and entertainment must be in good taste and not include any lyrics that are “inflammatory, sexually explicit, sexist, gang-related or violent or that promote activities of any type that defame or denigrate women, law enforcement or other established authorities.” Violators may receive warnings but are subject to immediate closure of their exhibit. Lotteries and Contests: Drawings and raffles may be classic booth strategies, but anything that might be considered gambling is not permitted. At SEMA the operation of games of chance, lottery devices, or certain other competitions are prohibited unless approved in writing beforehand by show management. Booth Design: Among many other restrictions, any booth construction needs to follow OSHA regulations and union rules. For multilevel or covered booths, plans have to be submitted before the event starts and must also have an engineering stamp. Other rules include fire escape routes for the upper level, height restrictions, coverage restrictions, fire alarms for larger exhibits, and more. Fortunately, when you work with ELDS, Inc. you don’t have to worry about booth compliance. We’ll make sure that all SEMA trade show displays are fully compliant, installed on time, and taken down without trouble. All you have to worry about is presenting at the show itself! For more info or to design your own display, contact us at (626) 969-3399 today!

Try it Before You Buy it With ELDS, Inc.

in trade show tips by Dexter Powell

Try it Before You Buy it With ELDS, Inc. Trade shows are crowded, busy, expensive events but they can have a tremendous impact on your organization’s long-term market impact. After all, where else can you directly interact with hundreds or thousands of prospects in your industry or market in a single day in order to generate leads? The display you use to set the stage during these events does matter, as a great display can and will draw in much more attention and make a greater impression with prospective clients. However, expensive double deck or island-style displays have a steep upfront investment cost. For this reason, many trade show event managers opt to rent trade show displays before committing to buy the design they prefer for permanent use. Benefits of renting a trade show display include:No Storage Costs While some companies have trade show teams crisscrossing the globe every week, others only do a few or even one big show a year. While rental costs can add up quickly for the former (making a purchase a more economical option) the trouble of packing and storing a display likely makes renting a better option for anyone with a lighter event schedule. Transport and Setup Crew With a trade show rental from ELDS, Inc. you don’t have to worry about transportation or booth set up arrangements. Your booth will be there when you need it. We take care of everything, leaving you with one predictable upfront cost and no surprises. Compliance Different states and convention centers have different regulations regarding labor, structure approvals, fire alarms, fire escapes, power, and more. ELDS, Inc. has extensive experience meeting these regulations and ensuring that our clients have no booth-related headaches before the show begins. Experimentation Didn’t like your last booth set up? Custom trade Show display rentals give you and your team the freedom to try different designs and strategies, even tailoring your particular booth size and layout to fit different showroom floors or layouts. Rent as you need and only purchase when you are completely sold on the perfect design. To speak to our exert design team about your booth rental needs or ideas, or to receive a free estimate, call ELDS, Inc. today at (626) 969-3399!

5 Great Booth Ideas to Help you Rock Your Next California Trade Show

in trade show tips by Dexter Powell

From Anaheim to LA, sunny California is a major destination for trade shows of every size and description, and that can make for some busy schedules and hectic show floors. Fortunately, ELDS, Inc. has modern, high performing trade show display rentals for San Francisco, trade show display rentals for San Diego, and designs and components available for purchase or rental throughout the state. So, for your next California trade show, consider trying out one of the following 7 on-the-rise trade show booth ideas to bring in visitors, streamline your pipeline, and make a great impression. Host a Lounge Trade show floor space is at a premium for everyone, exhibitors and attendees included. This can make something as simple as a makeshift visitor lounge a great investment as guests flock to your tables and chairs to rest and recharge. Have staffers engage these visitors and you may be surprised at just how long the conversations run. Charging Stations Complementing the lounge strategy nicely, charging stations for laptops and cell phones will bring in many grateful visitors and promote long conversations while they wait for their batteries to top off. Touch Screens Interactivity is always beneficial, which makes touch screen stations a perfect solution for photo galleries, website navigation, visitor contact forms, or interactive presentations. Lead Software Great software, hosted on touch screens or your website, streamlines your sales pipeline and can actually help close more deals than you might expect. A good system allows staffers to enter information quickly and easily, and should have enough polish to keep interested prospects on the hook if they are volunteering their info via a touch screen or cell phone. This software should, of course, be optimized for both computers and mobile devices. Make a Charitable Effort Donating to charity immediately shifts visitor impressions of your brand. Consider donating for each business card received, each booth check-in or like on a mobile device, or some other contact collection method. Then advertise the donation campaign using signage and social media updates.

10 Great Ways to Attract Attention to your Tradeshow Booth: Part 2

in Booth Design, Booth Rental, Trade Show Booth, Tradeshow Booths by Dexter Powell

10 Great Ways to Attract Attention to your Tradeshow Booth: Part 2 Welcome back! Here we explore another 4 ways you can attract customers to your booth at your next trade show or convention event! Special Offers Show them the money. Hosting a special offer or discount at your trade show booth itself is more than just a celebration of your brand, it can be a major incentive for those who are already familiar with your brand to stop by, or can be a major push in the right direction for buyers who find themselves on the fence. If the special offer won’t be around tomorrow, and isn’t available online, it might just make the difference in pushing undecided visitors into a sale, and can leave buyers feeling satisfied that they scored a great deal. Just make sure advertise your special offer at the event along with any terms and conditions, and then publicize the special offer via social media and other channels to bring in more guests. Location Many trade shows will offer the best floor locations for an extra charge—and these optimal spots often sell out FAST. A prime location all but guarantees your brand will receive exposure to the lion’s share of event visitors. However, you also need to make sure that your booth is able to accommodate these large numbers with extra staff and a large trade show exhibit layout. Promotional items SWAG! Promotional products and giveaways are a huge part of tradeshows and having good giveaways can garner your brand a great deal of goodwill. However, you should still carefully balance the cost of the items with the brand utility that they provide. Good, well-received, and low-cost options to consider include pens, bags, USB drives, cell phone attachments (including adhesive card wallets), and notepads. Snacks and Drinks Not all swag has to go home with visitors. Some of the most appreciated giveaways include water bottles (with your logo printed on the labels) and packaged snacks, which hungry or thirsty event goers always appreciate. The time required for visitors to eat and snack will also often be spent inside your booth, allowing for greater brand exposure and giving your team more time to ask questions, run demonstrations, and follow-up with your appreciative guests.

8 Great Ways to Attract Attention to your Tradeshow Booth: Part 1

in trade show tips by Dexter Powell

8 Great Ways to Attract Attention to your Tradeshow Booth: Part 1 Committing to a trade show exhibit often means hours upon hours of time spent as the event team prepares everything from uniforms to scripts, hotels, flights, meals, displays, and more. But all of this time and energy is worth little unless the resulting tradeshow booth is able to attract and keep the attention of event visitors. With that in mind, here are 8 tried and true ways to make sure visitors stop by your event booth and participate, even in the midst of widespread tradeshow competition. Contests and Promotions Competition fires visitors up, giving them a direct way to participate with your company or brand and making the experience far more memorable. Prizes to be won or drawn only widen the appeal. At one recent and highly technical trade show, for instance, Intel ran a three day challenge for visiting technicians, having teams of three compete at different challenges in a tournament system until a winning team was declared at the end. Other companies have hosted everything from paper airplane competitions to discount bingo. Simply be sure that each participant is required to submit information such as a business card or a completed response form, in exchange for participating,. Reach Out On Social Media Trade show social media pages light up during the event, and many platforms allow users to ‘check-in’ from the physical location of the trade show event. Posting invitations and directions to your booth on these channels, along with some sort of ‘hook’ or other attention-grabbing incentive, can bring in many visitors who otherwise might not have considered stopping by. Active Greeting Sometimes all visitors need is a smile and an active invitation to come in. Train event staff to be friendly, welcoming, and to initiate low-pressure contact in order to bring in visitors. Booth Design Significant customers are attracted to significant trade show booths, which makes the physical layout and design of your trade show display a vital foundation for your overall success. At ELDS, Inc. we can help your event team design custom double deck trade show displays, island displays, or pop up displays as you have need, with extensive rental and purchase options to fit your needs. Check back soon for Part II!

4 Tips for the AAO Trade Show

in trade show tips by Dexter Powell

The American Academy of Ophthalmology, the largest national membership association of Eye doctors in the United States, hosts an annual trade show hosted at different venues located around the United States. The event brings together ophthalmologists, medical and osteopathic doctors, administrators, and medical equipment suppliers in order to advance the lifelong learning and professional interests of ophthalmologists, making it possible for their patients to obtain the best possible eye care year after year. More than 90 percent of practicing U.S. eye professionals who provide medical, surgical and optical care are currently Academy members, and the Academy has more than 7,000 international members, many of whom attend the event, making it one of the largest medical trade shows in the United States. For these visitors, the event means product exhibits covering innovative new technology, lectures from respected leaders in the field, educational courses, and networking opportunities For exhibitors, however, it can mean a competitive environment full of highly intelligent and opinioned prospects. Thus it is important that presenters enter into the AAO trade show prepared with accurate expectations and clear goals using the steps below: 1. Identify goals Trade show goals may include lead generation, completed sales, or simply increased brand awareness. Once a goal has been chosen a brand’s entire trade show strategy should be built to support the successful meeting of that goal. 2. Target the Right Visitors It’s important to lay a foundation with the right prospects before the show even starts. Consider investing in a direct marketing strategy to reach certain high priority prospects before beforehand. An email campaign and social media updates on the event’s pages may be worthwhile ways to start. 3. Have a Follow-Up Plan Develop a streamlined plan for collecting customer information at the show for future follow-up. For instance, you could offer an incentive such as a topical white paper or discount opportunity in exchange for email addresses and/or give booth staff iPADS with a streamlined form to use to enter information following conversations. You should also have a plan in writing for the post show in which these contacts are systematically contacted by your reps in order to maximize ROI. 4. Make a Statement Invest in an AAO trade show display or booth design that conveys the message of your product or service successfully and memorably. ELDS, Inc. has experienced both designers ready to help you with any conceptual work and our in-house fabrication and printing services can deliver high quality results. For more information on renting or purchasing booths for medical trade shows, please contact ELDS, Inc. today at (626) 969-3399.

3 Ways to Improve your Trade Show Results

in trade show tips by Dexter Powell

Trade shows represent a huge commitment in terms of time, money, and energy, so make sure they are worth your while! Here are three ways to improve your trade show results during the coming year. Go International Overseas trade show appearances come with their own set of difficulties and logistical hurdles, but the benefits can be incredible. By traveling abroad your company has a chance to introduce your brand to an entirely new global audience and market. This can result in unique partnerships and explosive growth in unexpected quarters. Even a smaller team armed with a portable custom exhibit booth can have a big impact. Tailor your Booth to your Audience and Personalize A booth design or presentation strategy that works in one industry with one audience won’t necessarily have great results when translated to another industry with another distinct audience set. In the same way, the exact same demonstration and follow-up conversation won’t necessarily have the same impact on one booth visitor vs. another. Therefore it is important that presenters research their target audience and the character of their next conference, and then come up with a strategy tailored to that group, with enough built-in flexibility so that sales reps can also engage individuals on an individual, personal level. The last thing you want is a one-size-fits-all situation where each booth visitor receives a presentation that misses the point, and then has no chance of one-on-one interaction or connection later. Bring a Showstopper After a long day of visiting different booths and wandering the tradeshow floor, most displays and presenters will be forgotten by most visitors. With so much competition it is important that you find a show-stopping way to make your display stand out and stay memorable. There are many options to consider to accomplish this, including: Tech demonstrations (Holograms, touch and feel station, large screens…) Better-than-average giveaways (Apparel, wearable tech…) Competitions with prizes (Trade show slalom, crafting projects, digital games…) Monuments (Lego models, sculptures, projection art…) Of course, no matter which trade show strategies you choose, remember to have fun and contact ELDS, Inc. by calling (626) 969-3399. Our in-house design team will work to come up with a custom exhibit booth design that meets your goals and fits your budget—even on short notice!

Double Deck Trade Show Booths from ELDS, Inc!

in trade show tips by Dexter Powell

Planning for your next trade show event? Consider a double deck trade show booth from ELDS, Inc! These prominent, proven solutions for trade shows across the nation fit in well with larger, Island-style booth spaces, but can also help presenters with smaller display footage maximize their space more efficiently. Visitors are welcome to move underneath and around the lower level, while the overhead space is used for one of several purposes, including: A break area for team members to store their personal effects, computers, and other tools Secure equipment or supply storage area, particularly valuable for those with very limited event spaces A secluded meeting or conference area where priority visitors can ask questions at length or sign paperwork away from the noise and bustle of the main booth below. At the same time, the sheltered area below the second deck can also provide a place of relative quiet where visitors can interact with staff members or demonstration models with a greater degree of peace and focus, and any walls created between the supports may be used as display space. Designs are also available that utilize the elevated position of the second deck as a prominent display opportunity, with suspended banners, logo space, digital monitors, or projector screens—allowing presenters to command attention from across the exhibit hall. Exhibitors should be aware that many cities, including Las Vegas, Orlando, Chicago, and Los Angeles have regulations surrounding the use of temporary structures used at trade show events. Whether you intend to purchase or rent your double deck event display, the ELDS, Inc. display team can help you confirm that your display will be 100% in line and approved under these regulations. For rental arrangements in particular, we will take responsible full responsibility for compliance engineering documents, insurance, set up, and tear down. This allows you and your team to focus on the important work that the tradeshow floor demands. For more information on double deck or two-story trade show booths and displays, contact the ELDS, Inc. team directly by calling (626) 969-3399 today!

3 Crucial Priorities for Tradeshow Event Staff

in trade show tips by Dexter Powell

Working the trade show floor isn’t like an average sales call, and even the best sales person can be flattened by the chaos, noise, and pressure of their first event. This makes training and preparation in the following three areas incredibly important for event staff: 1. Initiating Contact Trade shows are full of rapid-fire human interaction, and equipping staff with good conversation starters helps get the ball rolling. These starters can be as simple as, “Where you guys from?” or, “Would you like to see a demonstration?” or even the ever-promising, “Wanna see the cool part?” Whatever the opening, it is important that staff know how to quickly and clearly share the product or company’s best features and message in mere seconds after initiating contact, while still keeping the back and forth conversation flowing. The last thing trade show event staff should be doing is huddling in the back of the exhibit, avoiding eye contact and looking at their phones. Instead, actively initiating these conversations helps break the ice, pull interested parties in, and opens up the lines of communication so that serious prospects feel free to ask questions and investigate the company or product further. 2. Filtering Prospects Sorting prospects by their potential is an incredible time saver and can be accomplished easily. Use simple categories like HOT, WARM, and COOL and have staff create records as they go. Hot prospects will be very interested, asking questions, visualizing future applications, and sharing details from their own needs. Warm and cool prospects are going to be less enthusiastic and more restrained but are still important, and collecting their contact info may in fact lead to sales later. 3. Prepping for Follow up Hot prospects cool quickly and should be followed up on shortly after the event is over. Fortunately, staff can lay the groundwork for this follow-up during the show itself by gathering contact information, jotting down details bout the prospect’s needs or concerns, listing personal so that the follow-up feels more genuinely personal, and prioritizing the prospects who are most likely to buy based on the details they have provided. Remember, with so much going on during this process it is important to properly set the stage first. The right trade show display layouts and booth designs will welcome in visitors, aid these interactions, avoids bottlenecks, and allow your staff to easily and efficiently convey your brand’s message. For more information on leading national trade show display rentals and sales contact ELDS, Inc. today at (626) 969-3399.