Las Vegas has long been the #1 trade show destination in America, and it’s easy to see why! Flights are cheap and plentiful, hotels sprawl across the city, and there’s more to see and do at all hours of the day and night than even the most ambitious company man could conquer. In fact, the so called “Las Vegas” effect has been known to increase event attendance in the city by 10% compared to other venues. But with so much going on it is dangerously easy to get overwhelmed and burnt out while in the Las Vegas trade show grind, leaving exhibitors feeling stretched thin and worn down when they leave—instead of energized and pumped to follow up on new leads. So, in order to streamline the process, here are 7 tips for surviving a Las Vegas Trade show! Start Early! Planning an exhibit in Las Vegas can be tricky, as many conference and venue discounts are time-sensitive and important resources like labor, reservations, and special events sell out fast. Take care of details months in advance (6+ months whenever possible) and don’t risk missing any deadlines. Train and Set Mission Goals Vegas is full of distractions that your staff can ill-afford on the trade show floor. Train beforehand and make expectations and schedules very clear to prevent short-handedness and optimize lead generation. Promote! Use your mailing list and let customers (present and future) know where your company will be, what you will be up to, and why they should be there. Incentives are great, and reminders across social media can be an important stimulus to boost attendance as well. Don’t miss this great chance to make face-to-face connections! Use the Host Hotel While there may be cheaper rooms elsewhere in the city, staying at the main hotel makes commuting to bed and back easy for tired booth staff. It can also provide unique opportunities to hobnob with industry movers and shakers at the hotel bar or other events only a few floors away. Consider Renting your Equipment Vegas has a unique landscape when it comes to booth installations and set-ups. Union labor teams handle much of the work with strict restrictions placed on exhibitors. This makes trade show display rentals in Las Vegas a great option, as your supplier gets to handle the shipping and installation arrangements while you and your designer focus on customizing and fine tuning your display to best meet your needs. Good luck, and remember to contact an ELDS, INC. team member for more information at (626) 969-3399!
A Few Things for First-Time Exhibitors to Note Gearing up for your first trade show? If you’ve never exhibited before, you’re in luck. A trade show can be one of the most lucrative, exciting, and critical events in a business organization’s schedule. But success, by any measure, is never guaranteed. It takes preparation, training, and more than a little bit of grit to survive the frantic crowds and rapid-fire interactions that trade shows require. It also takes a great display or booth that attracts visitors’ attention and offers good flow and clear visual lines. So here are a few FAQs and other notes that first time exhibitors should know before they order their trade show booth: Whether you Rent or Buy Will Completely Change Your Design When an exhibitor buys a trade show booth or display they usually do so under the assumption that they will be using it to present at several (4+) events that year. This fact should informal number of design and construction choices, as the entire system will need to be portable and optimized for easy set-up and tear-down at a number of different events. Trade show exhibits rentals are cheaper in the short term (usually roughly a quarter of the cost of purchasing the same display outright) and can be more exhaustively tailored for the particular event they are destined for. Both options are of course available from ELDS, INC. Printing your own Materials can be a Bad Idea Trade shows are big, busy environments. Printing your own materials in=house or at the office supply store down the street may sound like a cost saver, but unless you have a modern, high definition fabric printer the results may not hold up on the trade show floor. For more information or samples, contact an ELDS, Inc. representative. Presenting is a Learned Process Each exhibitor’s experience is different, and even with the assistance of a qualified trade show exhibit designer you probably won’t get everything right the first time. Trade show exhibit rentals can give you and your team a comparatively inexpensive way to try out a larger or smaller booth configuration so you can then fine-tune things for future events. Contact an ELDS, INC. representative today with any questions you may have at (626) 969-3399!
Rely on ELDS, INC. for Quality Orange County Trade Show Displays From sprawling cities to spotless beaches, Orange County is an outstanding destination for trade show exhibitors in any industry. But as you are planning for your next event, consider using ELDS, Inc. to design and provide your booth or display. Here are a few reasons why: Orange County Experience: ELDS, INC. has been providing top quality trade show products and services to clients for decades, with installations at all major event venues. Whatever your needs, and wherever in Southern California your event is being held, we can be there with the equipment you need. In-House Design Service Our in-house designers work tirelessly to make sure that your exhibit doesn’t just look good, but aids and enhances your trade show mission and processes. These design considerations carry into layout, material selection, audio visual equipment, and more. No matter what your objectives, our designers will work with you to come up with a design that excels. Project Management Worried that you won’t be able to coordinate during the design process? The designers at ELDS, INC. keep you and your team in the loop 24/7 with a simple, proprietary project management system available from our homepage. Updates, milestones, mockups, and more post in real time so that you have 100% assurance that your design will be perfect, and the assembly will be finished on-time. Vast Selection Speaking of that design, you should never have to “make do” for a trade show or event. With an industry-leading product selection our designers can perfectly capture your message within an outstanding custom trade show booth or display. The options are limitless! Cost Savings Whether you are looking for trade show displays and rentals in Orange County, or more permanent portable booths to buy and re-use at multiple events, our representatives can help you estimate costs including construction, shipping, storage, and installation so that you can budget, cut costs, and secure the most affordable and functional display system for your trade show schedule. From custom island-style exhibits to small pop up banner displays, ELDS, INC. is your #1 resource for trade show and event booth design in Orange County, Southern California, and throughout the USA!
Have a trade show coming up? Wondering about what booth design or display your company should invest in to best connect with interested prospects? Well you’re in luck. ELDS, Inc. has a huge variety of high quality trade show booth components for both sale and for rent as well as an in-house design team and project management system to give your event team the support and assistance they need. But under what conditions should you consider renting your next booth, instead of buying it outright? Unique Designs Renting gives your team valuable flexibility and room for creativity as each event display can be complete different. This means that you may change your event booth to suit different conferences, square footages, floor locations, or simply give your organization a fresh look. Fewer Extra Expenses Owning a trade show booth involves extra expenses that you might not expect. Things like shipping costs, storage costs, extra labor for the booth set-up, and more. Renting eliminates these extra costs and makes your overall trade show expenses more predictable. Low Cost – Great Value In the short term renting is usually cheaper than buying. Because you don’t purchase the structure of the booth, pay for storage, or pay for any repairs to the booth after multiple uses, the cost of your overall investment at any single show is much lower than if you buy and keep your booth between shows. This makes rentals a great cost saver for organizations with fewer trade shows on their annual schedule. Consistent Quality Booth components break down over time with ripping, tearing, fading, scuffing, and smudging. Eventually the booth may start to look shabby or require frequent component replacements or repairs. Rental equipment instead offers consistent, reliable quality without extra cost or worry. Less Hassle Even if storage isn’t a problem, owning an event booth still requires a great number of man-hours. Time is spent designing, ordering, loading, unloading, arranging shipping, setting the booth up, inspecting, tearing down, and more. There are also Capital Expenses and the paperwork that comes with them, as well as disposal considerations when the booth reaches the end of its life. Rentals make the process faster and smoother for your event team. For more information on designing and renting your own event booth in 2016, contact ELDS, Inc. at (626) 969-3399.
For many businesses trade shows represent the greatest opportunities of the year to make impressions, collect prospects, and close sales. This is especially true for smaller companies and startups that lack big marketing budgets and need exposure and publicity. With so much on the line, it is crucial that small companies hit the ground running and have a clear understanding of how to best transmit their organization’s identity and message in the trade show environment, generate tangible results, and stay within their budget. And yet every year countless custom trade show booths are put together on the fly, filled with headlines and banners and logos that don’t create a unifying theme or successfully convey the company’s message to the passing crowds. Common problems include: Clutter Trade show floors are overwhelming environments, and packing information like logos, pictures, and text onto every square inch of the booth contributes to this information overload, limiting customer engagement and preventing the formations of lasting impressions. When it comes to good booth design, less should be more, giving prospects’ eyes clean focal points to transmit a simpler message and identity. When it comes to banners, backdrops, TVs, boards, and the rest, sometimes less serves as more. Unnecessary Giveaways Giveaways can be a powerful draw for prospects and one that often contributes to an arms race between different exhibitors as they compete to provide the best swag. However, this expense is often completely unjustified and leaves small exhibitors deeper in the hole than they would be otherwise. Instead, exhibitors should stick to giveaways that are conditional on involvement (collecting business cards, emails, or Facebook likes), or which have a direct thematic connection to their company’s service or identity. Forgetting Day to Day Maintenance Before the first morning of the trade show each booth is clean, organized, and welcoming. By the second or third day, however, things have been thoroughly smudged, bent, scattered, littered, and trampled. It is up to presenters to resist this entropy and dedicate time every day to picking up and preparing the booth for new first-time impressions. Over/Under Designing the Booth Designing a booth that has the size and features a company needs to be successful (and none that they don’t) requires experience, knowledge, and background. Build too large, and budgets suffer. Build too small and crowding interferes with interaction. If you or your organization would like to develop a rightly sized custom trade show booth or event display, contact the expert designers here at ELDS, Inc. and let our e
Trade shows serve as a force multiplier for businesses and organizations the world over, putting companies directly in touch with customers, clients, vendors, and investors. But this impact depends hugely on making the first impression. With that in mind, here are five reasons why ELDS, Inc. is the right choice for your organization’s trade show display and booth needs. 1. High Quality Materials Whether a trade show display is rented or purchased outright, it is important that each component be built to last and fabricated from high quality materials. This emphasis on quality yields displays that look and feel premium, hold up better under the demanding conditions of the trade show floor, and contribute positively to the overall impression and performance of the display or booth as a whole. 2. Huge Selection No matter what size display, booth, or exhibit is desired, ELDS, Inc. can make it happen. Our designers have access to one of the widest selections of trade show display components and equipment anywhere including truss systems, hanging displays, pop-up banners, retail displays, and much more. Samples are readily available. 3. Modern, High Definition Fabric Printing Fabric printing is a complex and demanding process that requires well-maintained, up-to-date technology in order to deliver the results expected in the modern trade show industry. 4. Experienced In-House Designers Unlike other providers, ELDS, Inc. places clients in direct contact with an experienced in-house designer who takes the lead in helping to develop a display that meets the client’s goals. During this process, proprietary ProjectTrax project management software keeps clients in touch with their designer, allowing for regular updates and easy two-way collaboration as the design is refined. 5. Reputation and Experience ELDS, Inc. has been providing high quality trade show displays across countless industries for nearly three decades, serving as a premiere solution for diverse clientele looking to showcase their organization in the best possible light. From our highly ranked customer service, to our outstanding corporate reviews, ELDS, Inc. has developed a well-deserved reputation as a leader in the trade show industry.
Las Vegas Trade Show Exhibiting Made Easier According to the Las Vegas Convention and Visitors Authority, in 2002 more than 5 million convention and trade show delegates traveled to Las Vegas, generating $5.9 billion in non-gaming revenue. Las Vegas hosts a large percentage of the top conventions and rents more convention space than any other U.S. city. The climate is not usually a factor unlike others cities which have to contend with excessive rain, snow, etc. The city has grown to accommodate the needs of exhibit and convention attendees. Las Vegas has grown since then, we have seen world famous hotels imploded, like the Dunes, Sands and the Stardust hotels; while being replaced by mega hotels such as the Wynn Hotel Resort, the Venetian, Luxor and the Mandalay Bay, etc. We now have more places to hold conventions. We have seen the Las Vegas Convention Center expand in to a mega convention center, while the Sand Convention Center and the Mandalay Bay are not far behind. These convention halls have host such conventions and trade shows like COMDEX, CES, INTEROP, THE GAMING SHOW, SEMA, AAPEX TRADE SHOWS and thousands more. One exhibit house that has catered to quite a few of these shows is ELDS, Inc, providing the convention exhibitors with custom built exhibit b either for rental or purchase. ELDS is a full one shop exhibit house that will not only design and manufacture your next trade show display, but will also transport and set up your booth in any location in Las Vegas. See the options available for exhibiting in my previous article “trade show displays; rental vs. purchasing or leasing” Las Vegas has done a great job of providing a great backdrop for convention goers. Let’s not forget about the gaming industry, restaurants and hotels that cater to such shows and venues. The city had to expand to accommodate all the conventions that are coming to each of these hotels and convention halls. With the growth of more conventions and mega hotels; a new monorail system was developed. This system runs along the Las Vegas strip to most of the major hotels and convention halls. It’s a quick and easy way to avoid traffic congestion. This system can reach speeds of up to 50 mph, with seven stops. It reaches one end of the Las Vegas strip in 15 minutes or less; its cost efficient and hassle free. This cuts down on the large amount of parking that is needed. The convention attendees and weekend vacationers can now feel assured that they can escape the traffic jams that other cities experience. The nightlife , well, what can I say, it’s something that you have to experience “what happens in Las Vegas stays in Las Vegas” let your hair down and enjoy yourself. Currently, Las Vegas has 9 million square feet of convention and meeting space, including the Las Vegas Convention Center’s recent South Hall expansion. Additional available convention space significantly increased in 2003 thanks to the opening of Mandalay Bay’s 1.5 million-square-foot conference center. The city is still growing as more and more hotels are being built, with conventions facilities attached. With over 127,000 guest rooms in hotels and in close proximity to McCarran International Airport, the Las Vegas Convention Center is among the largest convention centers in America. For more information in exhibiting in Las Vegas please contact https://www.eldsusa.com.
Festivals and Trade Shows in 2015 Festivals and trade shows of various types provide meeting specific social and business needs, as well as means of highlighting a place or a business. Whether the festivals and trade shows focus on the trading aspects, which are usually the case, or concentrates on raising funds for a specific agenda, or simply an event of celebration, they can be an effective way of attracting enormous crowds and accomplishing a goal. Every year, thousands of festivals and trade shows are held in the United States alone, ranging from festivals such as crafts festivals, ceramics festivals, chocolate festivals, beads festivals, tomato festivals, summer festivals, fall festivals, music festivals, wine festivals, beer festivals; it’s endless. Trade shows as well range from trade shows of food, agriculture, gardening, forestry, fishing, wines, electronics, computers, furniture, real estate, automotive, packing, shoes, hardware, video games, and various others. The wide range of aspects and diversity of industries has created a variety of festivals and trade shows, which in turn has become one of a means of economic development that sets off a chain reaction not only for participants and exhibitors, but for the hosting place or venue’s financial system as well. Generally, festivals and trade shows attract thousands of participants. In the case of festivals, visitors and partakers of the celebration usually do not come from the local community; most festivals draw the majority of visitors from other places. With that, it puts forward a great opportunity for the hosting place to boost its businesses such as hotels, restaurants, shopping stores, and other local businesses, including its transportation industry. It becomes an excellent source of generating revenues and heightening the area’s economy, which makes a good reason for its government to invest and make their festivals more appealing to visitors. Trade shows on the other hand, has more or less the same concept; it’s all about generating more sales and attracting more customers to a company’s products. Exhibitors in trade shows put in thousands of dollars as well, with the expectation of being able to establish a favorable positioning of its products to the general buying public and prospective customers. They also attempt to build customer leads and feedback that are deemed essential for a growing company and the future success in their product developments and enhancements. Festivals and trade shows, depending on how they are celebrated or presented, have one thing in common: it’s always about visitors and money.
Invention Ideas from Trade Show Exhibition Booths Have you been dreaming of becoming the next Thomas Edison who is credited for the first industrial research laboratory? Have you been experimenting chemicals just like Nobel Prize awardee Marie Curie had been doing? Have you been putting stuff together akin to the Wright Brothers who are responsible for the airplanes? All these and more names that at this very period, are still instrumental in contemporary living. It is the new millennium and the mentioned individuals have already rested in peace. You might even say that your desires and aspirations will just remain as that. Stop mourning over what you cannot do because the more pessimistic you become, the more hopeless the case will be. To lift up that spirit, you can actually gain several invention ideas from trade show exhibition booths. Even with all the innovative technologies that are already out in the market, you can always do something new. At INPEX, America’s biggest display of novel creations, you can gain a lot of invention ideas from trade show exhibition booths. A unique kind, companies can immediately avail of the license of a product that they are interested to purchase. On its 23rd year on 2006, coordinators of the event will be welcoming Robert Bosch Tool Corporation and Everlast Worldwide Incorporated. The two were able to join the previous year. As mentioned, invention ideas from trade show exhibition booths can be obtained from INPEX. Robert Bosch Tool Corporation is a manufacturer of brands such as Bosch, Dremel, Skil and RotoZip. It generates power accessories where you will be able to witness the latest machinery devices. Everlast Worldwide Incorporated is a dealer of sports apparels. At the event, you will not just have a glimpse of their hottest fitness merchandise. INPEX is not only a venue where invention ideas from trade show exhibition booths can be taken. It is also a forum where it allows attendees to personally interact with the brainchildren themselves. It would be wise that you get ready with your pen and paper so you can take note of their contacts. Get in touch with them and who knows, it might just be the first step for your imaginations getting fulfilled.
Moving from I Can To I Will Being an entrepreneur is quite exhilarating. We want to achieve grand accomplishments, make lots of money, and make our dreams come true. Well, at least in theory. Being in business for yourself can quite simply be an extraordinary challenge. The execution of those grand plans can seem overwhelming at times. It’s not even “I can’t” most of the time. It’s more like (insert long whining sound) – “well…I’ll tryyyy”. As a coach, it honestly makes me cringe!! Not because I don’t sympathize with the fact that dreams can seem daunting when it’s time to actually transform plans into action … because I KNOW my clients are capable of anything. They just need to BELIEVE, and then…well, it sounds cliché, but “Just Do It!” I know, I know…it’s easier said then done. What is it that keeps us from just saying, “yes, that is what I need to do, I will do it TODAY,” and then doing it? So often, it’s an internal Doubter that is trying to throw curve balls your way. The key to moving forward is to shut down that internal Doubter. We’re going to call your Internal Doubter “ED” (id is just too Freudian!) for the rest of this article. ED likes to say things like, “But what if….. I’m wrong? It’s hard? I fail? I lose money? No one wants what I have to offer? Someone I respect thinks it’s stupid? My customers hate it? My conversion rate goes down? Google dings me?” And so it goes. I’m sure you can think of hundreds of more things ED says to you on a daily basis! Usually it’s the same old story: ED knows what your hot buttons are, and he likes to push them. What you need to do is figure out how to silence ED, so you can move forward with your dream. The first step is to identify your dream. What is it? We’ve talked a lot on our StomperNet Business Building Groups about setting goals. I really want you to go beyond that, to your dreams. If NOTHING were to stand in your way, what would you love to accomplish? Remember, there are no obstacles…not money, not time, not knowledge. Take the time to get away from your house, away from your work environment, and just dream. I encourage you to go to a place that is inspiring to you and allows you to really be creative in your thinking. Now, after you have really dreamed, WRITE IT DOWN!!! This is your ultimate dream…what you should be working towards each and every day. Everything you do should be getting you CLOSER to this dream. Ask yourself each day, “Is what I’m doing getting me closer to my dream?” Your goals will be steps to get you closer to your dream. Ahhhh…but what about ED? The secret to getting ED to be quiet is to fully acknowledge him. Don’t pretend like he doesn’t exist. In fact, what I would encourage you to do is acknowledge him, head on, with an interview. Ask ED these questions: 1) “How do you like to disrupt my dream?” The answer may be something like: The way I like to disrupt your dream, John, is to tell you that you are not smart enough to have your own ecommerce business, so you’ll want to quit. 2) “If you could run my life, what would it look like” The answer may be something like: Well John, I would keep you so disorganized you would constantly be thinking that you really aren’t good at running your own business. 3) “What would make you afraid of me?” The answer may be something like: Oh, John, if you have full confidence and an unwavering belief, I’d leave and find someone else to plant my seeds of doubt in. What you’re doing is trying to really find insight as to what ED wants you to believe, and how you can quiet him down. Identify the obstacles so you can work on ways to overcome them. Some obstacles are merely imagined, or beliefs. These include fears and concerns. These obstacles require changing your beliefs. You see beliefs aren’t neutral! You either believe something is TRUE or you believe it is FALSE. It’s a simple choice. Acknowledging, “I think I will fail” is a belief. And then change it to, “I will succeed.” We said in one of our last Business Building Groups that PASSION trumps EXCUSES. It can also be said that BELIEF trumps DOUBT. Other obstacles are real, such as lack of money or knowledge. BUT, they simply require a strategy. Acknowledge that, “I don’t know how,” requires a strategy. Make a plan to acquire the knowledge that you need. Here’s a quick, true story for you. About two weeks ago, my new stepdaughter was lamenting about going to work at her job in retail. I asked her, “Mila, if you could do ANYTHING you wanted to do, what would it be?” (Mind you, she is still in college, so options are somewhat limited in time)! Mila surprised me by saying, “I’d teach clarinet lessons.” She is a very accomplished musician. She plays in a woodwind orchestra, and in the college marching band. I said, “Great! That sounds like you’d enjoy it much more then trudging off to your job. You’d be living your passion, while finishing school.” Mila’s ED took over, and she said, “But it’s really hard (belief). I don’t know how to get students (strategy), and I don’t know how much I would need to make rent (strategy).” Now, mind you, my family probably gets really tired of having a life coach as a mom, but I launched in to full coaching mode. I asked her if there was NOTHING that could get in her way, is that what she would like to do? Yes, was her answer. So we set upon the plan. I asked her how much most teachers charged, and how many students it would take, per week, for her to pay rent and have some money left over. It was only seven students a week. We talked about how her life could be very different, not having to commute the ½ hour back and forth to work, and doing what she enjoyed. This helped her overcome the BELIEF that it would be hard. She replaced it with a belief that it would be FUN. We then started a strategy of what we could do for a website, and how we could market her lessons in the suburbs vs. the downtown area, where she would have a lot of competition with other graduate student musicians, which took care of the “how to get students” strategy. Thirty minutes later, Mila was happy and excited about her future…her dream! We were able to quiet ED down, and she went from, “I can’t” to “I will!” So, here are the steps for you: 1.Take the time to fully visualize and write down your dream. Remember, there is no time or space for the “ifs.” There are no obstacles in your perfect world. What would you like to accomplish??? 2.Interview your ED – find out how ED keeps you from reaching your dreams. 3.Acknowledge each of the obstacles ED puts in your way as either a belief or a strategy. 4.Decide how you will either a) change your belief and/or b) make a plan to implement a new strategy 5.Set your goal – without ED – to make your dreams a reality 6.Take “I Can’t” and “I’ll Try” out of your vocabulary, and replace it with “I Will”. Focus each and every day on the things you WILL do, and make sure that you are thinking every step of the way, “Will this get me closer to my dream