There are may creative ways of promoting your trade show booth prior to the actual trade show . Some of the biggest mistakes are made by just relieving on showing up to the show and expecting potential client to show up at your booth waiting for you .
Here a few tips on how to get targeted traffic to your booth
1. Prior to show you can send out mailers informing client that you will be at the show. This mail out should offer some sort of incentive giveaway. Remember that not all people are potential customers so choose you list wisely otherwise you will be overwhelmed with all types of attendees showing up just to get a giveaway. The give away should be something that that yours customer’s can use and it must be functional.. For example if you are selling tires one may thing of giving away some sort of tire pressure gauge with your company logo and contact info in printed
Let existing customers know that you will be exhibiting. These people are already interested in your product . This will serve as a useful on going relationship simulator both you and the customer
2. The other type of promotion in via internet , face book twitter ad other social media promotions. Once again off incentive for those on your social media channel to visit your booth.
3. Prior to show hire or do a full telemarketing campaign targeting attendees , This marketing should be done in a way that you can set up appointments for customers to meet your rep at the show booth to check out new and older products provided by your firm . Doing this method helps to reach out and touch the existing and potential customer in a face to face manner
For more information on pre trade show design, trade show displays and marketing contact ELDS, INC . They maybe contacted at (626) 969-3399